# Unicorn-Themed Toast This Cafe is Serving Toast Shaped Like a Unicorn By Mary Van Puymbroeck | Published 2017-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unicornthemed-toast References: [mashable](http://mashable.com/2017/06/01/unicorn-toast/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [instagram](https://www.instagram.com/harajucube/) A cafe in Malaysia has started serving unicorn-themed toast. Its 'Unicorn Berry' is made of a thick piece of charcoal toast topped with marshmallow meringue, berry ice cream, banana, a sugar cone horn and topped with a cloud of cotton candy. The cafe (called Haraju-Cube) is a Japanese-themed establishment specializing in [cute desserts](https://www.trendhunter.com/trends/godiva-x-labubu). Available starting May 27th for a two-week period, this unicorn-themed toast has been drawing in a number of new clients due to the photogenic nature of the dessert. According to Haraju-Cube's marketing manager, they typically sell between 120-150 servings of the treat in a single day and usually sell out during weekends. Most of the ingredients (outside of the bamboo charcoal toast) are made in-house. Along with the Unicorn Berry toast, the cafe released a mixed berry flavored 'Magic-Potion' ice cream smoothie. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Unicorn-themed Food:** Opportunity to create and market new unicorn-themed food products and menu items in cafes and restaurants. - **Photogenic Desserts:** Disruptive innovation opportunity to design visually appealing desserts that are share-worthy on social media platforms. - **In-house Ingredient Production:** Potential for establishments to differentiate themselves by making their own ingredients in-house, offering unique tastes and quality control. ### Where This Applies - **Cafes and Restaurants:** Opportunity for cafes and restaurants to attract new customers and boost sales by introducing unicorn-themed menu items. - **Food and Beverage Manufacturing:** Market potential for food and beverage manufacturers to develop and produce unicorn-themed ingredients and products for the foodservice industry. - **Social Media and Digital Marketing:** Opportunity to leverage visually stunning desserts to enhance online presence and engage customers through social media and digital marketing strategies. ## Related on Trend Hunter - [Unicorn-Inspired Dessert Bars](https://www.trendhunter.com/trends/unicorn-crispy-bar.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Mythical Creature Cookie Nachos](https://www.trendhunter.com/trends/unicorn-cookie-nachos.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Iridescent Smoothie Toppings](https://www.trendhunter.com/trends/tropical-smoothie-cafe-mermaid-style.md) - [Playful Animal-Themed Cotton Candy](https://www.trendhunter.com/trends/fluffee-floss.md) - [Made-to-Order Elevated Toasts](https://www.trendhunter.com/trends/toast-creations.md) - [Dragon Fruit French Toasts](https://www.trendhunter.com/trends/mango-dragon-fruit-french-toast.md) - [Sun-Kissed Character Breads](https://www.trendhunter.com/trends/character-bread.md)