# Unicorn-Themed Face Masks BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines By Jana Pijak | Published 2017-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unicornglow References: [allure](http://www.allure.com/story/biobelle-unicorn-glow-holographic-sheet-masks) & [biobellecosmetics](https://biobellecosmetics.com/product/unicornglow/) BioBelle Cosmetics specializes in whimsical and adorably branded skincare remedies like its #UnicornGlow face mask. The product is proven to improve skin's appearance without relying on harsh chemicals, or artificial additives. The brand's #UnicornGlow holographic sheet mask is adorned with a fun cloud and star print, and is paraben and phthalate-free, making it ideal for even the most sensitive of skin. Retailing under $5, each of these unicorn face masks leaves skin brighter after use, and works to reduce the appearance of [fine lines and wrinkles](https://www.trendhunter.com/trends/the-uplift-mask) over time. Additionally, each product is social media-friendly, appealing to Millennials looking to relieve their childhood as adults. Following in the footsteps of the [Starbucks](https://www.trendhunter.com/trends/heavenly-peach-frappuccino-fragrance) Unicorn Frappucino, and other mystical products, this sheet mask combines fun and function seamlessly. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Whimsical Beauty Products:** The rise of whimsical beauty products, like the #UnicornGlow face mask, presents an opportunity for innovative and fun skincare solutions. - **Natural and Chemical-free Skincare:** The popularity of natural and chemical-free skincare, as exemplified by BioBelle's #UnicornGlow mask, allows for disruptive innovation in the skincare industry by focusing on gentle and effective ingredients. - **Nostalgia Marketing:** Nostalgia marketing, seen in the appeal of products like the #UnicornGlow mask to Millennials seeking to relive their childhood, can be leveraged as a disruptive strategy to attract a specific target market. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry can explore innovative and playful skincare products, such as unicorn-themed face masks, to cater to consumers' desire for unique and enjoyable beauty experiences. - **Natural Skincare:** The natural skincare industry has the opportunity to develop more products like BioBelle's #UnicornGlow mask, which offers a natural and chemical-free approach to skincare without compromising effectiveness. - **Social Media Marketing:** The growth of social media marketing can be harnessed by the skincare industry to promote visually appealing and shareable products like the #UnicornGlow face mask, targeting Millennial consumers who are active on social platforms. ## Related on Trend Hunter - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Bio-Collagen Anti-Aging Facemasks](https://www.trendhunter.com/trends/biocollagen-facemask.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Glow-Boosting LED Face Masks](https://www.trendhunter.com/trends/therafacemask-glo.md) - [Fast-Absorbing Sheet Masks](https://www.trendhunter.com/trends/collagen-hydrogel-mask.md) - [Jelly-Coated Sheet Masks](https://www.trendhunter.com/trends/slushy-jelly-masks.md)