# Safety-Enhancing Plush Toys The 'StArY' Unicorn Toy Features a Light-Up Horn for Added Security By Michael Hemsworth | Published 2018-10-18 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-toy References: [thegadgetflow](https://thegadgetflow.com/portfolio/light-up-unicorn-toy/) & [kickstarter](https://www.kickstarter.com/projects/584874983/light-up-unicorn-helps-kids-sleep-and-feel-safe-ni?ref=bvv4o7&utm_source=GadgetFlow&utm_campaign=GadgetFlow) It's no secret that many children will develop [feelings of uneasiness or fear](https://www.trendhunter.com/trends/hugimals-antianxiety-plushie) at nighttime when heading to bed, so the 'StArY' unicorn toy is intended to help calm these woes. The toy works by featuring a light-up horn that can be turned on when the child is heading to bed and help them feel safe and protected as they fall asleep. The light-up horn will automatically turn off after one hour of no motion to help children get more accustomed to [sleeping in the dark](https://www.trendhunter.com/trends/sleepy-friends) and feel safer if they need to wake up in the night to use the restroom. The 'StArY' unicorn toy is crafted in the USA and is ideal for use at home, when camping or for sleepovers to create an enhanced sense of safety for kids. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 61% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Safety-enhancing Plush Toys:** The trend towards safety-enhancing plush toys presents an opportunity for companies to innovate and create new products that help children feel secure at night. - **Light-up Features in Toys:** The integration of light-up features in toys presents an opportunity for companies to create innovative products that enhance a child's sense of safety and security. - **Smart Sleep Aids for Children:** The trend towards smart sleep aids for children creates an opportunity for companies to innovate by integrating technology into plush toys to enhance sleep quality and comfort. ### Industries Being Reshaped - **Toy Industry:** The toy industry has an opportunity to develop new products that enhance children's bedtime routines and promote feelings of safety and comfort. - **Technology Industry:** The integration of technology into toys presents an opportunity for the technology industry to expand into new markets and create innovative products for children. - **Childcare Industry:** The childcare industry can benefit from the trend towards safety-enhancing plush toys by incorporating these products into their services and offering parents peace of mind. ## Related on Trend Hunter - [Soothing Speaker-Equipped Night Lights](https://www.trendhunter.com/trends/lullaby-talk.md) - [Color-Matching Night Lights](https://www.trendhunter.com/trends/angelcare-magical-dreams-lumicolor-bear.md) - [Rechargeable Multicolored Dinosaur Lights](https://www.trendhunter.com/trends/globe-electric.md) - [Multi-Sensory Play Experiences](https://www.trendhunter.com/trends/meditate.md) - [Sensory Plush Accessories](https://www.trendhunter.com/trends/mooshmoosh.md) - [Astronaut Night Light Projectors](https://www.trendhunter.com/trends/night-light-projectors.md) - [Anxiety Relief Plush Toys](https://www.trendhunter.com/trends/worry-monster.md) - [Dense Cuddlable Plushies](https://www.trendhunter.com/trends/sleepy-blobfish-plushie.md) - [Mental Health Plushies](https://www.trendhunter.com/trends/the-calmness-crew.md)