# Dynamic Light-Up Unicorn Skulls Target Debuts New Line of Halloween Decor Including Unicorn Skulls By Grace Mahas | Published 2019-08-13 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-skull References: [bustle](https://www.bustle.com/p/targets-light-up-unicorn-skull-is-true-halloween-aesthetic-goals-18651521) & [intl.target](https://intl.target.com/p/light-up-unicorn-color-changing-skull-decorative-halloween-prop-hyde-38-eek-boutique-hyde-and-eek-boutique-8482/-/A-54392900) Any consumer who appreciates [mythical creatures and bright colors](https://www.trendhunter.com/trends/unicorn-toots) are now in luck -- [Target's](https://www.trendhunter.com/trends/jackolantern-fruit-collection) new line of [Halloween decor](https://www.trendhunter.com/trends/oriental-trading) includes a light-up unicorn skull that changes colors. The intriguing product is designed like a horse's skull with the addition of a white horn atop the forehead. The horn and interior of the skull -- which is visible through the eyesocket and nostrils -- will be illuminated with multicolored lights that change colors when powered. For further spooky aesthetics, the jaw of the unicorn skull's opens and closes allowing the multi-colored light to pierce through the night. The bespoke and dynamic unicorn skull is the perfect decor piece to accent your home this Halloween season. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 85% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### Why This Trend Is Growing - **Color-changing Halloween Decor:** Target introduces dynamic light-up unicorn skulls for Halloween with multicolored lights that change color when powered. - **Mythical Creature-inspired Decor:** The unicorn skull is part of Target's new Halloween line that taps into consumer appreciation for mythical creatures and bright colors. - **Interactive Halloween Decor:** The unicorn skull's jaw that opens and closes to reveal multi-colored light offers innovative opportunities for interactive Halloween decor. ### Industries Being Reshaped - **Home Decor:** Target's new line of Halloween decor featuring the dynamic unicorn skull suggests opportunities for creative and interactive home decor products for holidays and special occasions. - **Toys and Collectibles:** The light-up unicorn skull has potential to be a successful toy or collectible product in the fantasy or spooky toy market. - **Party Supplies:** The unicorn skull and other products from Target's Halloween line could inspire a new category of party favors and decorations centered around mythical creatures and interactive designs. ## Related on Trend Hunter - [Mythical Creature Easter Products](https://www.trendhunter.com/trends/candyrific-easter.md) - [Spooky Pastel-Hued Halloween Decor](https://www.trendhunter.com/trends/sweet-spooky-halloween-decor-collection.md) - [Whimsical Halloween Decor Ranges](https://www.trendhunter.com/trends/michaels-alices-adventures-collection.md) - [Subtly Spooky Halloween Decor](https://www.trendhunter.com/trends/target-2025-halloween-collection.md) - [Unicorn-Themed Card Games](https://www.trendhunter.com/trends/unstable-unicorns-diamond-edition.md) - [Halloween-Ready Animatronic Line-Ups](https://www.trendhunter.com/trends/halloween-animatronics.md) - [Seafaring Animatronic Halloween Decor](https://www.trendhunter.com/trends/lowes-halloween-2024-collection.md) - [Squishy Skull-Shaped Candies](https://www.trendhunter.com/trends/swizzels-squashies-squeletons.md) - [Halloween-Inspired Retail Capsules](https://www.trendhunter.com/trends/target-3.md)