# Sparkling Blueberry Shakes Burger King's New Unicorn Shake Boasts an Upside Down Sugar Cone Horn By Katherine Pendrill | Published 2019-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-shake References: [brandeating](https://www.brandeating.com/2019/06/new-unicorn-shake-trots-onto-burger-king-spain-menu.html) & [burgerking.es](http://www.burgerking.es/menu-item/unicorn-shake) It seems that the unicorn craze is alive and well as evidenced by [Burger King's](https://www.trendhunter.com/trends/burger-king-shakes) new Unicorn Shake. The only catch is that you'll need to be in Spain or Portugal in order to try it. Burger King's new Unicorn Shake has been dubbed by the chain as "the most unique shake." Available just in time for the summer season, the drink starts with [vanilla ice cream that's been blended](https://www.trendhunter.com/trends/smashburger-shakes) with blueberries to achieve a dazzling purple hue. The shake itself is then topped with whipped cream and rainbow sprinkles that give it the look of a sparkling unicorn mane. The whole thing is finished with an upside down sugar cone that is meant to resemble a unicorn's horn. In case you were wondering, Burger King notes that "No unicorn has been hurt in the process" of making the shake. Image Credit: *Burger King Spain.* ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 66% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Unicorn Craze:** Businesses can capitalize on the continued trend of unicorn-themed products and services, particularly in the food and beverage industry. - **Colorful Desserts:** Opportunities exist for creating unique, visually appealing desserts that incorporate bright colors and imaginative design elements. - **Upside-down Cones:** Innovation opportunities exist for incorporating inverted or unorthodox design elements into food and beverage products to create distinction and attract consumer attention. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry can capitalize on the unicorn craze and the demand for visually appealing, unique desserts. - **Retail:** Retail businesses can benefit by selling unicorn-themed products, including food and beverage items, to capitalize on the unicorn trend. - **Marketing and Advertising:** Opportunities exist in marketing and advertising for businesses looking to connect with consumers by incorporating visually striking and imaginative elements into their brand messaging. ## Related on Trend Hunter - [Crunchy Candy QSR Beverages](https://www.trendhunter.com/trends/frozen-strawberry-drink.md) - [Brownie-Inspired QSR Shakes](https://www.trendhunter.com/trends/burger-king-shakes.md) - [Candy-Flavored QSR Beverages](https://www.trendhunter.com/trends/burger-king-5.md) - [Celebratory Cartoon Movie Shakes](https://www.trendhunter.com/trends/poppys-sugar-cookie-shake.md) - [Chromatic Pride Month Milkshakes](https://www.trendhunter.com/trends/rainbow-shake.md) - [Candy-Topped Vanilla Shakes](https://www.trendhunter.com/trends/summer-candy-crush-shake.md) - [Colorful Paddy's Day Shakes](https://www.trendhunter.com/trends/under-the-rainbow-shake.md) - [Unicorn-Inspired Bakery Cakes](https://www.trendhunter.com/trends/new-unicorn-cake.md) - [Cotton Candy Cold Foams](https://www.trendhunter.com/trends/frozen-cotton-candy-cloud.md)