# Unicorn-Inspired Lipsticks Bite Beauty's 'Unicorn Pearl' Transforms from Blue to Pink in the Light By Laura McQuarrie | Published 2017-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-pearl References: [hellogiggles](https://hellogiggles.com/beauty/makeup/lips/bite-beauty-new-unicorn-pearl-lipstick-lip-lab/) & [instagram](https://www.instagram.com/p/BcaiyT3j0Cs/?taken-by=bitebeauty) Bite Beauty’s Lip Lab is now offering a new lipstick mix-in called 'Unicorn Pearl' that takes inspiration from a magical, mythical creature. The glittering shade is touted as one that catches the light and transforms from blue to pink and offers an iridescent finish. The shimmering limited-edition shade is exclusively available at the Lip Lab from Bite Beauty, where beauty lovers can design their own [custom cosmetic colors](https://www.trendhunter.com/trends/dynamic-duo-lipstick). In the last year, consumers have been introduced to numerous [unicorn-themed cosmetics](https://www.trendhunter.com/trends/unicorn-twist-pops), including Wet N Wild's Unicorn Glow Box, BioBelle's #UnicornGlow face mask and Farsali's popular Unicorn Essence skincare serum. In the beauty industry and beyond, products that reference [mythical creatures and folk tales](https://www.trendhunter.com/trends/unicorn-dreams-slush) are helping consumers of all ages to tap into a sense of play, whimsy and nostalgia. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Unicorn-inspired Cosmetics:** The trend of creating cosmetics inspired by unicorns allows cosmetic companies to tap into a sense of play and whimsy among consumers, particularly those who are drawn to nostalgia. - **Custom Cosmetics:** The availability of personalized cosmetics through companies like Bite Beauty's Lip Lab will continue to rise as consumers seek out unique options that cater to their specific needs and preferences. - **Iridescent Finishes:** Incorporating iridescent finishes into cosmetic products offers a visually striking effect that is becoming increasingly popular among consumers of all ages. ### Where This Applies - **Cosmetics:** Cosmetic companies have the opportunity to tap into the unicorn-inspired trend by creating products that offer a sense of play and nostalgia, while also incorporating unique and visually striking finishes. - **Personalization:** The rise of personalized cosmetics through companies like Bite Beauty's Lip Lab provides a disruptive innovation opportunity for the cosmetics industry to cater to individual needs and preferences. - **Fashion:** The unicorn-inspired trend in cosmetics could potentially spill over into the fashion industry, allowing designers and retailers to capitalize on the popularity of whimsical and nostalgic imagery among consumers. ## Related on Trend Hunter - [All-Natural Color-Changing Spirts](https://www.trendhunter.com/trends/unicorn-distillery.md) - [Color-Changing Beauty Sticks](https://www.trendhunter.com/trends/color-twister.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Princess-Themed Lip Glosses](https://www.trendhunter.com/trends/ultra-glossy-lip.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Fairytale-Inspired Lipsticks](https://www.trendhunter.com/trends/royal-ball.md) - [Buildable Jelly-Style Lip Tints](https://www.trendhunter.com/trends/narins-beauty.md) - [Black Metal-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-embalms.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md)