# Unicorn Meat Thinkgeek Gets a Cease and Desist Letter for Their 'Unicorn Meat' Hoax By Tiana Reid | Published 2010-06-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-meat References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/pork-board-angered-by-unicorn-meat-slogan.html) & [thinkgeek](http://www.thinkgeek.com/blog/2010/06/officially-our-bestever-cease.html) ThinkGeek was sent a cease and desist letter from the [National Pork Board](https://www.trendhunter.com/trends/motif-foodworks) for their faux 'Unicorn Meat' product that they posed on their website for April Fool's day. The National Pork Board, in a 12-page letter, claimed that they were infringing on the slogan "The Other White Meat" (ThinkGeek's slogan read "Pâté is passé. Unicorn - the new white meat"). The canned Unicorn Meat is, according to ThinkGeek, an "excellent source of sparkles." What's not to love? ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Faux Product Pranks:** Opportunity for companies to create and market humorous and imaginative fake products. - **Cease and Desist Challenges:** Opportunity for legal professionals to handle cease and desist cases related to trademark infringement. - **April Fool's Marketing:** Opportunity for brands to leverage April Fool's Day as a marketing strategy by creating attention-grabbing pranks and stunts. ### Sectors Adopting This - **Ecommerce:** Opportunity for eCommerce platforms to expand their product offerings with quirky and novelty items. - **Food and Beverage:** Opportunity for food and beverage companies to explore innovative and unconventional food products to appeal to niche markets. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop creative and engaging campaigns centered around novelty products and viral pranks. ## Related on Trend Hunter - [Unicorn-Inspired Dessert Bars](https://www.trendhunter.com/trends/unicorn-crispy-bar.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Mythically Inspired Ice Pops](https://www.trendhunter.com/trends/unicorn-twist-pops.md) - [Mythical Creature Cookie Nachos](https://www.trendhunter.com/trends/unicorn-cookie-nachos.md) - [Matcha-Infused Sausages](https://www.trendhunter.com/trends/chicken-matcha-chipolatas.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Mythical Creature Easter Products](https://www.trendhunter.com/trends/candyrific-easter.md) - [Nutritious Protein Seasonings](https://www.trendhunter.com/trends/protein-seasonings.md) - [Plant-Based Whole-Cut Porks](https://www.trendhunter.com/trends/meaty-meat-pork-ish.md)