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# Unicorn Beer-Making Kits
Brooklyn Brewshop Unicorn IPA Beer Making Kit is a Magical Experience

By Katherine Pendrill | Published 2018-07-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-ipa
References: [popsugar](https://www.popsugar.com/food/Unicorn-IPA-Beer-Kit-45035314) & [firebox](https://www.firebox.com/Unicorn-IPA-Beer-Making-Kit/p8745?ref=popsugar.com)

While it might seem as though we've already hit peak unicorn confections, now there is a beer-making kit that helps you whip up a very sparkly Unicorn IPA. Designed for those who want to inject a bit of color into every aspect of their lives, this beer kit takes home-brewing to a whole new level.

The Unicorn IPA Beer Making Kit is a new product by [Brooklyn Brewshop](https://www.trendhunter.com/trends/kombuchamaking-kits) that puts a magical twist on your average pale ale. The reusable kit comes with everything needed to brew a delicious India pale ale, including a gallon glass fermenter, an all-grain ingredient mix, and a double dry-hopped superfruity "unicorn elixir" that is made from beetroot. This unique combination of ingredients helps to naturally dye the beer bright pink for a unicorn-themed pint.

Available online from [Firebox](https://www.trendhunter.com/trends/flavored-marmelade), the colorful beer-making kit demonstrates that the [unicorn craze](https://www.trendhunter.com/trends/unicorn-dreams-slush) is not going away anytime soon.

Image Credit: *Firebox.*

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 82% | Activity: 77% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Unicorn Confections:** The unicorn craze continues with beer-making kits infused with magical elements like beetroot to create colorful and unicorn-themed pints.
- **Home-brewing Innovation:** The reusable beer-making kit by Brooklyn Brewshop showcases the potential for creative and unique ingredient combinations in home-brewing.
- **Colorful Consumer Products:** The demand for vibrant and visually appealing products, such as the Unicorn IPA Beer Making Kit, highlights the opportunity for colorful consumer goods.

### Who This Affects Most

- **Craft Beer:** Craft breweries can explore innovative and visually striking beer-making kits to cater to the growing demand for unique brewing experiences.
- **Home Brewing Supplies:** Companies in the home brewing supplies industry can develop new kits that incorporate unconventional ingredients, offering customers the chance to create distinct and colorful brews at home.
- **E-commerce:** E-commerce platforms like Firebox can leverage the popularity of unicorn-themed products by offering a broader range of unique and imaginative consumer goods.

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