# Unicorn Horn Higlighters Too Faced's Collection 'Life's a Festival' Features Unicorn Highlighters By Madison Mackay | Published 2018-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-horn-highlighters References: [hypebae](https://hypebae.com/2018/1/too-faced-lifes-a-festival-unicorn-tears-collection) & [teenvogue](https://www.teenvogue.com/story/too-faced-unicorn-horn-highlighters) Cosmetics company [Too Faced](https://www.trendhunter.com/trends/too-faced-sculpting-sticks) has a new line of makeup called 'Life's a Festival' that features [unicorn horn highlighters](https://www.trendhunter.com/trends/cream-highlighter-sticks). The eye-catching shape of the product resembles an actual unicorn horn, but no actual unicorns were hurt in the making of these cosmetics, because Too Faced boasts that it is a cruelty-free company. These mystical twist-up stick highlighters come in two colors: iridescent blue with a pink flash called Unicorn Tears and warm pink with golden summers called Unicorn Dreams. Other options in the line include lipsticks, bronzer and a rainbow eye shadow palette. Founder Jerrod Blandino shared details about the new line, noting: "We all love Unicorn Tears, now we got some friends here, we've got Fairy Tears, Angel Tears, and [Mermaid Tears](https://www.trendhunter.com/trends/shells-jewel-collection). They all blossom and turn into a very unique color — only your own." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Unicorn-inspired Cosmetics:** The popularity of Too Faced's unicorn horn highlighters demonstrates an opportunity for other cosmetic companies to develop unicorn-themed makeup products. - **Cruelty-free Cosmetics:** Too Faced's emphasis on being a cruelty-free company suggests that cosmetic industries can differentiate themselves by creating and promoting animal-friendly makeup. - **Fantasy-inspired Makeup Packaging:** The success of the 'Life's a Festival' collection highlights the potential for other cosmetic companies to market makeup products with unique, mystical packaging. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can explore producing creative and unique makeup products for consumers who have a penchant for fantasy-inspired makeup. - **Animal Rights Activism:** The trend toward cruelty-free cosmetics reflects an opportunity for animal rights organizations and advocacy groups to garner more support for their cause. - **Artificial Intelligence (AI):** Integrating AI technology in the cosmetic industry can streamline the production of makeup with unique and creative components, such as the unicorn horn highlighters. ## Related on Trend Hunter - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [All-Natural Color-Changing Spirts](https://www.trendhunter.com/trends/unicorn-distillery.md) - [Mythical Creature Easter Products](https://www.trendhunter.com/trends/candyrific-easter.md)