# Unicorn-Inspired Pumps The Y.R.U Posch Unicorn Heels Bring Magic to Your Feet By Malika Renee Butss | Published 2015-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-heels1 References: [shop.nylon](http://shop.nylon.com/products/posh-unicorn-heels) & [y-r-u](http://www.y-r-u.com/collections/heelz/products/poschunicornwhite) Online retailer Y.R.U has taken to mythical inspiration for the Posch Unicorn Heels. These clean white pumps resemble the whimsical look of a unicorn while still reflecting effortless style. The tapered toe of this unique shoe features a [white unicorn horn](https://www.trendhunter.com/trends/unicorn-toots) in the very center. Accenting its majestic horn, the back of the Posch Unicorn Heels feature a white [faux fur pony tail](https://www.trendhunter.com/trends/plush-sneaker) that will swish and sway with every step. Like most Y.R.U pumps, the interior of this shoe is lined with a soft silk material for added comfort with every wear. The heel is an easy 4 inches height that makes for a pleasant walking experience. Sold on the Y.R.U website, the Posch Unicorn Heels are considered very interesting pieces of footwear. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 65% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Mythical Fashion:** There is an opportunity for fashion designers to create collections based on mythical creatures like unicorns, mermaids or fairies. - **Faux Fur in Fashion:** The use of faux fur on fashion items such as shoes, accessories, and clothing is a trend that is gaining popularity. - **Playful Shoes:** There is a growing demand for unique and playful shoes that express an individual's personality. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore the mythical fashion trend by incorporating designs based on mythical creatures into their collections. - **Luxury Shoes:** Luxury shoe brands can embrace the playful shoe trend by designing unique and expressive shoe collections. - **Faux Fur Industry:** The faux fur industry can benefit from the increasing popularity of faux fur as a material in fashion products such as shoes, clothing, and accessories. ## Related on Trend Hunter - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md) - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md) - [Limited-Edition Crystal Shoes](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski.md) - [Whimsical Character-Inspired Statement Capsules](https://www.trendhunter.com/trends/aldo-x-disney.md) - [Phygital Sneaker Collections](https://www.trendhunter.com/trends/unicorn.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md)