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# Mythical Audio Accessories
The Unicorn Hearts Earbuds & Winder Set from Claire's is Whimsical

By Jana Pijak | Published 2020-03-10 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-hearts-earbuds
References: [claires](https://www.claires.com/us/unicorn-hearts-earbuds-and-winder-set-256728.html)

The Unicorn Hearts Earbuds & Winder Set from [Claire's](https://www.trendhunter.com/trends/ariella-maizer) is an accessory that fuses fun with function.

Known for its colorful jewelry, home decor and [tech accessories](https://www.trendhunter.com/trends/casetify-x-care-bears), Claire's is a [Gen Z](https://www.trendhunter.com/trends/andaash)-friendly retailer that makes everyday products more imaginative and creative. Appealing to young consumers, these earbuds are accompanied by a winder that ensures one's cables won't get tangled. Additionally, the set features a turquoise unicorn accent along with jeweled elements in each earbud. The tech accessory is also sold alongside a pink and cat-shaped version and is priced under $10.

Drawing inspiration from fantasy novels and mythology Gen Z retailers are replacing traditional wildlife imagery with that of make-believe creatures. Moving beyond fantastical themes, these retailers are also embracing more daring and unexpected color choices.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 69% | Activity: 33% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Alpha
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Fantasy-inspired Accessories:** As retailers, like Claire's, incorporate make-believe creatures into accessory designs, opportunities arise for imaginative and creative collections.
- **Tangle-free Tech Accessories:** Retailers, like Claire's, can offer additional value for tech accessories that incorporate cord winders or other tangle-free solutions.
- **Bold Color Choices:** Gen Z-focused retailers, like Claire's, can differentiate themselves and appeal to consumers by using daring and unexpected color choices in product designs.

### Who This Affects Most

- **Accessory Retail:** Companies, like Claire's, have the opportunity to innovate by incorporating fantastical creatures, tangle-free solutions, or bold color choices into their accessories to appeal to Gen Z consumers.
- **Gen Z Retail:** Retailers focused on Gen Z consumers, like Claire's, can take advantage of their consumers' thirst for imaginative and creative products by incorporating make-believe creatures, tangle-free solutions, or bold color choices into their products.
- **Tech Accessory Retail:** Companies selling tech accessories, like earbuds, have the opportunity to differentiate themselves with added features, like tangle-free solutions, or by incorporating imaginative designs with fantastical creatures, like those seen in products from retailers, like Claire's.

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