# Vibrant Vegetable Hair Dyes Lime Crime is Venturing into Hair Products with 'Unicorn Hair' By Laura McQuarrie | Published 2017-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-hair References: [cultbeauty](https://www.cultbeauty.co.uk/lime-crime-unicorn-hair.html?variant_id=12833) & [limecrime](https://www.limecrime.com/categories/unicorn-hair-semi-permanent-hair-colors) Cosmetics brand Lime Crime is set to make its foray into the world of hair products with the release of 'Unicorn Hair,' a line of [vegan, semi-permanent hair dye colors](https://www.trendhunter.com/trends/gold-hair) that exclude harsh ingredients like bleach and chemicals. Although the shades in the collection range from stone grays to pastel pinks, each of the colors is made with a base of [vegetable dye](https://www.trendhunter.com/trends/natural-colors-by-prodalim) that's formulated with cruelty-free ingredients. As semi-permanent colors, promise to leave one's hair undamaged, "smelling like a meadow" and boldly colored with either the Tint or Full Coverage options. Over time, the semi-permanent colors are designed to fade gradually. The hair color products are sold in jars that let the bold colors show through the mythical product packaging. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Hair Dyes:** Opportunity to disrupt the traditional hair dye industry by offering a cruelty-free and plant-based alternative that is less damaging to hair. - **Semi-permanent Hair Colors:** Opportunity to disrupt the traditional hair color industry by offering vibrant and bold colors that are also less damaging to hair as they fade gradually over time. - **Eco-friendly Beauty Products:** Opportunity to disrupt the traditional beauty industry by offering products that are made with vegan and cruelty-free ingredients and have eco-friendly packaging like the Lime Crime Unicorn Hair dyes. ### Sectors Adopting This - **Hair Care:** The hair care industry could benefit from offering more plant-based and semi-permanent hair dyes that are less damaging to hair. - **Beauty:** The beauty industry can benefit from offering more eco-friendly beauty products that are made with vegan and cruelty-free ingredients and have eco-friendly packaging like the Lime Crime Unicorn Hair dyes. - **Sustainability:** The sustainability industry can benefit from partnering with beauty and hair care companies to develop more eco-friendly products with sustainable ingredients and packaging. ## Related on Trend Hunter - [DIY Semi-Permanent Hair Colors](https://www.trendhunter.com/trends/semipermanent-hair-color.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Whimsical Semi-Permanent Hair Dyes](https://www.trendhunter.com/trends/pastel-hour.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md) - [Free-From Hair Colors](https://www.trendhunter.com/trends/igora-zero-amm.md)