# Unicorn-Inspired Cereals Kellog's Unicorn Froot Loops are Now Available in the UK By Ell Smith | Published 2017-09-18 | Updated 2017-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-froot-loops References: [hypebae](https://hypebae.com/2017/9/unicorn-froot-loops-cereal-kelloggs) & [kelloggs](http://www.kelloggs.ca/en_CA/home.html?gclid=EAIaIQobChMI59urvsSv1gIVhTJpCh2SAg9vEAAYASAAEgJesfD_BwE) The beloved [Kellogs classic cereal](https://www.trendhunter.com/trends/kelloggs-krave-caramelised-biscuit-white-choc) has undergone a whimsical makeover with the introduction of Unicorn Froot Loops -- a magical iteration of the [popular childhood treat](https://www.trendhunter.com/trends/lucky-charms-products). The limited edition breakfast staple is packaged in a glittering box that's both exciting and nostalgia-inducing. Through the tasty treat, consumers are invited to reminisce in a childhood indulgence, all while enjoying the surprising health benefits the cereal offers, like vitamins C and B, calcium, and iron. The colorful rainbow-hued treat speaks to current consumer and social media cultures, which have witnessed an influx of [unicorn-themed products](https://www.trendhunter.com/trends/unicorn-dreams-slush) that range from apparel, to cosmetics and beverages. The cereal, which is currently only available in the UK, is already a hit among social media users who have been sharing photos of the treat. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Unicorn-themed Products:** Opportunity to capitalize on the current consumer trend of unicorn-themed products by introducing innovative unicorn-themed items in various industries. - **Limited Edition Packaging:** Potential for creating excitement and nostalgia among consumers by offering limited edition packaging for existing products in different industries. - **Health-conscious Indulgence:** Opportunity to cater to health-conscious consumers by offering indulgent products that also provide health benefits, like vitamins and minerals. ### Who This Affects Most - **Food and Beverage:** Incorporate unicorn-themed or limited edition packaging into food and beverage products to attract consumers and create social media buzz. - **Cosmetics:** Develop unicorn-themed cosmetic products, tapping into the trend and targeting consumers looking for unique and playful beauty items. - **Apparel:** Create unicorn-inspired clothing and accessories to cater to fashion-forward consumers who want to express their individuality through their style choices. ## Related on Trend Hunter - [Chromatically Romantic Breakfast Cereals](https://www.trendhunter.com/trends/froot-loops-sweethearts.md) - [Cocoa-Themed Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-cocoa-loops.md) - [Macaron-Flavored Cereals](https://www.trendhunter.com/trends/kelloggs-miraculous-cereal.md) - [Rainbow Marshmallow Cereals](https://www.trendhunter.com/trends/magic-gems-cereal.md) - [Sundae-Flavored Breakfast Cereals](https://www.trendhunter.com/trends/crispy-rice-cereals.md) - [Confection-Inspired Cereal Cups](https://www.trendhunter.com/trends/cereal-cups.md) - [Cartoon-Themed Cereals](https://www.trendhunter.com/trends/kelpo.md) - [Cereal-Inspired Slushies](https://www.trendhunter.com/trends/froot-loops-icee.md) - [Chromatic Marshmallow Cereal Products](https://www.trendhunter.com/trends/lucky-charms-products.md)