# Color-Changing Blended Beverages The Starbucks Unicorn Frappuccino will be Available for Five Days By Michael Hemsworth | Published 2017-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-frappucino References: [brandeating](http://www.brandeating.com/2017/04/starbucks-debuts-very-limited-time-unicorn-frappuccino.html) Following the onslaught of unicorn-themed recipes being posted to social media, the [Starbucks](https://www.trendhunter.com/trends/sunset-frappuccino) [Unicorn Frappuccino](https://www.trendhunter.com/trends/starbucks-unicorn-frappuccino) comes as a mythical dessert drink to enjoy for an extremely limited time. Set to be available for just five days at participating locations, the beverage consists of a sweet pink powder that gets blended into a [creme Frappuccino](https://www.trendhunter.com/trends/frappuccino-blended-beverages). Mango syrup is added along with a drizzle of sour blue syrup to create the color-changing effects along with flavor profile changes. The Starbucks Unicorn Frappuccino is purported to appear as a purple beverage when received by the consumer, but will change to pink once the various ingredients mix together. The flavor profile of the drink is purported to be tangy, tart and sweet to satisfy consumers of all kinds. The Frappuccino will be available from April 19-23 at Starbucks locations in the US, Canada and Mexico. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Social-media-themed Products:** Opportunities exist to create and market other social media-inspired products. - **Limited-time Offerings:** Creating a sense of exclusivity and urgency can be used to drive sales and social media buzz. - **Color-changing Beverages:** New food and drink products can be developed using color-changing technology for added fun and excitement. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry can leverage the trend of color-changing products to create unique offerings that stand out on social media. - **Marketing and Advertising:** Agencies specializing in marketing and advertising can help businesses capitalize on the trend of limited-time offerings and social-media-inspired products. - **Technology:** Developers and manufacturers of color-changing technology can collaborate with various industries to bring innovative and fun products to consumers everywhere. ## Related on Trend Hunter - [Unicorn-Inspired Bakery Cakes](https://www.trendhunter.com/trends/new-unicorn-cake.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Sunset-Inspired Cafe Drinks](https://www.trendhunter.com/trends/sunset-frappuccino.md) - [Patriotic Blended Cafe Drinks](https://www.trendhunter.com/trends/firework-frappuccino.md) - [Magical Autumnal Cafe Drinks](https://www.trendhunter.com/trends/mera-meera-frappuccino.md) - [Musical-Inspired Whimsical Beverages](https://www.trendhunter.com/trends/theatrical-drinks.md) - [Film-Based Beverage Concoctions](https://www.trendhunter.com/trends/starbucks-x-wicked.md) - [Botanical-Inspired Beverages](https://www.trendhunter.com/trends/botanical-inspired-beverages.md) - [Crunchy Ube Beverages](https://www.trendhunter.com/trends/summer-starbucks-beverage.md)