# Unicorn-Inspired Dessert Bars Erbert & Gerbert's Unicorn Crispy Bar is Delicious and Colorful By Michael Hemsworth | Published 2025-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-crispy-bar References: [qsrmagazine](https://www.qsrmagazine.com/news/erbert-gerberts-launches-unicorn-crispy-bar/) & [qsrmagazine](https://www.qsrmagazine.com/news/erbert-gerberts-launches-unicorn-crispy-bar/)  [Erbert & Gerbert's Unicorn Crispy Bar](https://www.trendhunter.com/trends/disrupter-sandwich) is a whimsical take on the classic dessert bar that's arriving now at participating locations that will quickly elevate any meal into a colorful experience. The bar is crafted with a base of rice cereal in a variety of colors before being topped with additional pieces of marshmallow and a final drizzling of white creme. The treat is positioned to surprise and delight customers of all ages, and is great for enjoyment after a meal or even for sharing with a friend or family member. Marketing Director Jacob Kersting spoke on the Erbert & Gerbert's Unicorn Crispy Bar saying, "At [Erbert & Gerbert’s](https://www.trendhunter.com/trends/erbert-gerberts-porkwich), we believe that every meal should have a touch of fun. The Unicorn Crispy Bar is a dessert that encourages everyone to taste the magic. We can’t wait for our guests to try it!” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 53% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Whimsical Food Creations:** Brands are embracing whimsical food creations to engage consumers with playful and memorable culinary experiences. - **Colorful Edible Aesthetics:** Vibrant and colorful desserts are trending as they capture consumer attention and enhance social media shareability. - **Nostalgic Treat Offerings:** Nostalgia-driven treats are gaining popularity by combining classic tastes with innovative, modern twists. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry is leveraging visually appealing designs to create multifunctional eating experiences that appeal to the senses. - **Marketing & Advertising:** Marketing strategies are evolving to focus on storytelling and visual appeal to drive consumer engagement and loyalty in competitive markets. - **Retail & Consumer Goods:** Retailers are expanding their product lines with imaginative and engaging offerings to attract a broader customer base and enhance in-store experiences. ## Related on Trend Hunter - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Mythical Creature Cookie Nachos](https://www.trendhunter.com/trends/unicorn-cookie-nachos.md) - [Cookie-Studded Marshmallow Squares](https://www.trendhunter.com/trends/cookies-cream-krispy-bar.md) - [Mythically Inspired Ice Pops](https://www.trendhunter.com/trends/unicorn-twist-pops.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Nutty Nostalgic Baked Goods](https://www.trendhunter.com/trends/peanut-butter-dessert-bar.md) - [Unicorn-Inspired Bakery Cakes](https://www.trendhunter.com/trends/new-unicorn-cake.md)