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# Morose Unicorn-Themed Glosses
NYX's New Unicorn Blood Lip Gloss Collection Has a Dark Twist

By Katherine Pendrill | Published 2018-02-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-blood
References: [bustle](https://www.bustle.com/p/nyxs-unicorn-blood-lip-gloss-collection-is-just-as-mysterious-magical-as-it-sounds-8134279) & [nyxcosmetics](https://www.nyxcosmetics.com/unicorn-blood-lip-gloss/800897155957.html)

While unicorn-themed beauty products are nothing new, [NYX](https://www.trendhunter.com/trends/butter-gloss-bling) is putting a dark twist on the craze with its new Unicorn Blood Lip Gloss collection. Instead of an overly sparkly tint, the new glosses allow consumers to achieve a more muted unicorn-inspired look.

NYX's Unicorn Blood Lip Glosses are five [limited-edition products](https://www.trendhunter.com/trends/annabelle-cosmetics) designed to add a touch of enchantment to one's beauty routine. Each of the new glosses comes in a dark chrome shade that ranges from the frosted brown 'Cosmic Glaze,' to the grey-tinged '[Eclipse](https://www.trendhunter.com/trends/rem-beauty-2).' Customers can also change the impact of the glosses by wearing them alone for a high-impact sparkle, or layering them with a matte lipstick to change up the color.

Priced at just $8 a pop, the cosmic glosses give consumers a fun new way to test drive the unicorn beauty craze.

Image Credit: *NYX Cosmetics*

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 62% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Dark Unicorn Beauty:** NYX's Unicorn Blood Lip Gloss Collection adds a gothic twist to the unicorn beauty trend.
- **Muted Beauty Products:** Consumers are embracing the subtle, muted look of NYX's Unicorn Blood Lip Gloss collection over more traditional sparkly beauty products.
- **Mixed Texture Beauty:** Layering NYX's Unicorn Blood Lip Gloss with matte lipstick creates unique texture and color combinations for consumers.

### Sectors Adopting This

- **Beauty:** The beauty industry has an opportunity to create new, edgy unicorn-inspired products that appeal to consumers looking for a darker twist.
- **Fashion:** The fashion industry can incorporate dark unicorn themes into clothing and accessory designs for a unique, edgy twist on a popular trend.
- **Entertainment:** Film, television, and theatre industries can take inspiration from NYX's Unicorn Blood Lip Gloss Collection and incorporate dark unicorn themes into their visual designs.

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