# Cake-Flavored Cashew Snacks The SkinnyDipped Unicorn Birthday Cake Cashews are a Gopuff Exclusive By Michael Hemsworth | Published 2022-10-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unicorn-birthday-cake-cashews References: [snackandbakery](https://www.snackandbakery.com/articles/99510-skinnydipped-launches-unicorn-birthday-cake-cashews) & [skinnydipped](https://skinnydipped.com/)  The [SkinnyDipped](https://www.trendhunter.com/trends/skinnydipped-salty-sweet) Unicorn Birthday Cake Cashews are a new product being launched to offer consumers with a way to indulge their sweet tooth without going crazy on the sugar. The snack is being launched exclusively for purchase on Gopuff and features [premium cashews](https://www.trendhunter.com/trends/bloody-mary-cashews) that have been dipped in [vanilla frosting](https://www.trendhunter.com/trends/frosted-brownie-almonds) before being covered in chromatic sprinkles. The snack offers the perfect level of sweetness, while also being packed with plant protein, no artificial ingredients, and maintaining a recipe that's Kosher, non-GMO and gluten-free. CEO and Founder Breezy Griffith commented on the SkinnyDipped Unicorn Birthday Cake Cashews saying, "This SKU is a representation of who we are as a company, the products that we put out and the way we wake up feeling every morning—sweet with a side of crazy." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 77% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Premium Snacks:** The trend towards premium and indulgent snacks offer opportunities for companies to innovate with unique and unexpected flavor combinations. - **Healthy Indulgences:** The growing consumer demand for healthier snacks that don't sacrifice taste or texture presents opportunities for companies to create guilt-free indulgences. - **Exclusive Product Launches:** Partnering with online retailers to launch exclusive products enables companies to reach new audiences and create buzz around new offerings. ### Industries Being Reshaped - **Snack Foods:** The snack food industry can capitalize on the trend towards premium and indulgent treats that offer unique flavors and textures. - **Health Food:** The health food industry can capitalize on the demand for healthier indulgences such as low-sugar or plant protein snacks. - **E-commerce:** The e-commerce industry presents opportunities for snack companies to partner with online retailers and launch exclusive products to reach new audiences and generate buzz. ## Related on Trend Hunter - [Salty-Sweet Nut Snacks](https://www.trendhunter.com/trends/skinnydipped-salty-sweet.md) - [Dipped Seasonal Almond Snacks](https://www.trendhunter.com/trends/holiday-almonds.md) - [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md) - [Lemonade-Flavored Almond Snacks](https://www.trendhunter.com/trends/strawberry-lemonade-almonds.md) - [Flavor-Forward Cashew Snacks](https://www.trendhunter.com/trends/cashew-nut-snacks.md) - [Dessert-Flavored Protein Snacks](https://www.trendhunter.com/trends/protein-poppers.md) - [Globally Inspired Nut Snacks](https://www.trendhunter.com/trends/cashewbased-snacks.md) - [Cake-Flavored Nutrition Bars](https://www.trendhunter.com/trends/barebells-birthday-cake.md) - [Festive Nut Flavors](https://www.trendhunter.com/trends/frosted-brownie-almonds.md)