# Hi-Tech Charity Boxes The UNICEF Trick-or-Treat Box Allows People to Donate Online as Well By Meghan Young | Published 2011-07-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/unicef-trick-or-treat-box References: [fastcompany](http://www.fastcompany.com/1767341/unicefs-trick-or-treat-box-gets-a-high-tech-upgrade) & [youth.unicefusa.org](http://youth.unicefusa.org/trickortreat/) This year is going to ring in a new wave of charity options when it comes to the Halloween season thanks to the new and improved [UNICEF](https://www.trendhunter.com/trends/patchwork-kingdoms) Trick-or-Treat Box. It has officially received a high-tech upgrade via an embedded [Microsoft](https://www.trendhunter.com/trends/microsoft-surface-adaptive-kit) chip that allows potential donators to give even more online than they traditionally do through the availability of loose change around the house. The idea behind this hi-tech UNICEF Trick-or-Treat Box came from a Microsoft and PSFK-sponsored study that looked at ways to increase fundraising using mobile technology. Although UNICEF is still working out all the kinks, the basic concept is pretty much in place: Users scan the Microsoft Tag on the side of the boxes with their cell phones, which brings them to a special website featuring activities for kids as well as educational information about where UNICEF's dollars are going. The option to donate more will also be on the website. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 6% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Mobile Fundraising:** The integration of mobile technology into fundraising allows for increased donations and convenience for users. - **Tech-enabled Donations:** Using embedded chips and QR codes, charities can provide an easy and interactive way for people to donate. - **Digital Engagement for Philanthropy:** Digital platforms offer opportunities for users to learn, engage and take action in philanthropic causes. ### Industries Being Reshaped - **Nonprofit Organizations:** Nonprofits can adopt technology-driven solutions to attract more donations and engage with supporters. - **Mobile Technology:** The integration of mobile technology in fundraising creates opportunities for companies to develop innovative solutions. - **Digital Payment Solutions:** Fintech companies can partner with charities to provide seamless and secure digital payment options for donations. ## Related on Trend Hunter - [Customizable Halloween-Themed Treat Boxes](https://www.trendhunter.com/trends/halloweenthemed-treat-box.md) - [Halloween Countdown Calendars](https://www.trendhunter.com/trends/halloween-countdown-calendar-1.md) - [Candy Collector Robots](https://www.trendhunter.com/trends/airheads-decoy-boy.md) - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Spooky Interactive Yogurt Packaging](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt.md) - [Spooky AR Yogurt Packaging](https://www.trendhunter.com/trends/special-edition-halloween-packaging.md) - [Spooky Halloween-Themed Advent Calendars](https://www.trendhunter.com/trends/halloweenthemed-advent-calendar.md) - [Donut-Filled Halloween Buckets](https://www.trendhunter.com/trends/trickortreat-bucket.md) - [Data-Driven Charity NFTs](https://www.trendhunter.com/trends/patchwork-kingdoms.md)