# Smartphone-Obsessed Charitable Endeavors The UNICEF Tap Project is Taking Away Your Smartphone By Jennifer Paul | Published 2014-02-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/unicef-tap-project References: [androidcommunity](http://androidcommunity.com/unicef-tap-project-trades-a-day-of-clean-water-for-every-minute-without-your-smartphone-20140218/) & [tap.unicefusa.org](http://tap.unicefusa.org/) The [UNICEF](https://www.trendhunter.com/trends/patchwork-kingdoms) Tap Project was devised to educate people and have them help out in way that is so simple, they wouldn't even realize the change it would promote. The Tap Project explains that every minute you spend [not using your mobile device](https://www.trendhunter.com/trends/muto) an entire day of clean water will be matched from one of UNICEF's sponsors. This is pretty incredible if you ask me. People are [obsessive over their smartphone](https://www.trendhunter.com/trends/detox-challenges) and tablets, so this is a challenge for some more than others. All you have to do is go to the project website and follow the directions. A lot of us don't realize how often we check our smartphones and how much time we really spend on them. This is a way for UNICEF to educate us on what we are missing and also provide for others. The combination is undoubtedly ingenious. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 46% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Obsession with Smartphones:** The trend of people being excessively attached to their smartphones can be leveraged by innovative companies to promote social and environmental causes. - **Educational Charitable Initiatives:** The rise of educational initiatives like the UNICEF Tap Project opens up opportunities for businesses to engage consumers in meaningful ways that benefit the community. - **Behavioral Awareness Campaigns:** The success of campaigns like the UNICEF Tap Project indicates the potential for companies to create campaigns that raise awareness about users' behaviors and encourage positive change. ### Industries Being Reshaped - **Technology:** Companies in the technology industry can take advantage of the smartphone obsession trend by developing apps or features that promote charitable causes and behavioral change. - **Nonprofit:** Nonprofit organizations can find new ways to engage donors and raise funds by leveraging educational initiatives like the UNICEF Tap Project. - **Marketing and Advertising:** Marketing and advertising agencies can explore innovative strategies to encourage behavioral awareness and social responsibility in their campaigns, inspired by initiatives like the UNICEF Tap Project. ## Related on Trend Hunter - [Digital Dependency Awareness Campaigns](https://www.trendhunter.com/trends/digital-dependency.md) - [Deep Focus Desktop Displays](https://www.trendhunter.com/trends/tabletop-stopwatch.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md) - [Smartphone-Fuelled Stopwatch Concepts](https://www.trendhunter.com/trends/sink-concept.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Mindful Smartphone Usage Apps](https://www.trendhunter.com/trends/intenty-app.md) - [Resurrected Used Smartphones](https://www.trendhunter.com/trends/project-afterlife.md) - [Anti-Scrolling Step Apps](https://www.trendhunter.com/trends/marathumb-challenge.md)