# Drag Queens For Charity UNICEF Tap Project Uses Female Impersonators By Ayman | Published 2009-04-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/unicef-tap-project-female-impersonators References: [coloribus](http://www.coloribus.com/paedia/prints/2009/04/06/298922/) & [tapproject.org](http://www.tapproject.org/) In addition to their cheeky ‘Keep it clean’ ads, the Unicef Tap Project has released ads encouraging everyday people to participate in the project. The tagline “You don’t have to be a celebrity to make a difference,” is used with images of drag queens impersonating celebrities with a tap water glass in their hands. The project encourages people to pay $1 or more for the tap water they usually get for free at restaurants. The donated money is used to provide clean water to third world countries. The ads were created by R&R Partners, Las Vegas, USA. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 77% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Impersonation:** Opportunity to use celebrity impersonators in advertising campaigns to promote social causes and drive donations. - **Charitable Fundraising:** Opportunity to create innovative fundraising campaigns that encourage everyday people to donate small amounts to support charitable causes. - **Clean Water Initiatives:** Opportunity to develop innovative solutions for providing clean water to third world countries through creative fundraising and awareness campaigns. ### Sectors Adopting This - **Advertising and Marketing:** Opportunity for advertising agencies to leverage celebrity impersonation in creative campaigns for social causes. - **Nonprofit Organizations:** Opportunity for nonprofits to implement creative fundraising initiatives that engage everyday people and create impact. - **Water and Sanitation:** Opportunity for companies in the water and sanitation industry to collaborate on innovative initiatives to address clean water issues in third world countries. ## Related on Trend Hunter - [High-Profile Clean Water Initiatives](https://www.trendhunter.com/trends/one-drop-foundation.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Testicular Cancer Awareness Campaigns](https://www.trendhunter.com/trends/kp-nuts-campaign.md) - [Immersive Queer-Led Community Initiatives](https://www.trendhunter.com/trends/united-by-vanity.md) - [Drag Brunch Tours](https://www.trendhunter.com/trends/taco-bell-drag-brunch.md) - [Metaverse Drag Shows](https://www.trendhunter.com/trends/queens-of-the-metaverse.md) - [Record-Breaking Drag Brunches](https://www.trendhunter.com/trends/drag-brunch.md) - [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md) - [Fundraising Pride Art Installations](https://www.trendhunter.com/trends/tds-pride-gate.md)