# Humanitarian Holiday Stunts Lucy Liu and the UNICEF Snowflake Light Up New York City By Marissa Brassfield | Published 2009-11-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/unicef-snowflake References: [magicbulletmedia](http://magicbulletmedia.com/MNR/unicefsnowflake2009/) & [magicbulletmedia](http://magicbulletmedia.com/MNR/unicefsnowflake2009/press/09-NYC-Lighting-Press-Release_FINAL.pdf) The images above are from this year’s [UNICEF](https://www.trendhunter.com/trends/patchwork-kingdoms) Snowflake lighting in New York City. The holiday season is the time to spend with loved ones, and it’s also the time where humanitarian organizations give us reason to think of those in need. Lucy Liu added her star power to the UNICEF Snowflake lighting this week, saying, “As a native New Yorker I always look forward to seeing the UNICEF Snowflake light up Fifth Avenue. It reminds me that every day, there are 24,000 children worldwide dying from preventable causes. I am especially proud to support UNICEF and their commitment to change that number to zero.” Check out more images of the UNICEF Snowflake lighting in NYC above, and see [this site](http://magicbulletmedia.com/MNR/unicefsnowflake2009/snowflakeNov19.html) for a video promo. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 9% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Humanitarian Holiday Campaigns:** Utilizing star power to bring attention to humanitarian causes during the holiday season. - **International Development Initiatives:** Supporting organizations committed to reducing preventable child deaths worldwide. - **Corporate Social Responsibility:** Partnering with organizations a nd individuals to give back through philanthropic efforts. ### Industries Being Reshaped - **Nonprofit Organizations:** Utilizing partnerships with celebrities and companies to raise funds and awareness for causes. - **Entertainment:** Promoting causes through the star power of celebrities and public events. - **Corporate Philanthropy:** Partnering with nonprofit organizations to give back and support charitable causes. ## Related on Trend Hunter - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Global Holiday Giving Journeys](https://www.trendhunter.com/trends/disney-ultimate-toy-drive.md) - [Charitable Youth-Focused Events](https://www.trendhunter.com/trends/christmas-in-julys.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Charitable Christmas Decoration](https://www.trendhunter.com/trends/charitable-christmas-decoration.md)