# Illustrated Bosom Ads The UNICEF Breast is Best Campaign Promotes Breastmilk Over Formula By Meghan Young | Published 2013-06-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/unicef-breast-is-best References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/06/unicef-breasts/) & [yr](http://www.yr.com) The images making up the UNICEF Breast is Best ad campaign may be humorous and shocking, but they address an important debate: breastmilk versus formula. Specifically addressing Chinese women living in their native country, it shows that breastmilk is vastly superior to formula. Considering the 2008 baby formula scandal, which artist [Ai Weiwei](http://www.trendhunter.com/trends/baby-formula-sculpture)addressed in a recent installation, one would assume they would revert back to natural means. The UNICEF Breast is Best ad campaign was conceived and executed by the [Young & Rubicam](https://www.trendhunter.com/trends/beaver-water) ad agency branch based in Beijing, China. It was art directed by Chen Mo, Jianjun Geng, Ronnie Wu and Nils Andersson with creative direction by Donghai Liu and Chen Lei. The minimalist imagery really captures people’s attention, making a lasting impression at the same time. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 24% | Activity: 8% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Breastmilk Promotion:** Opportunities for companies to promote breastmilk over formula and support breastfeeding mothers through targeted marketing and education. - **Humorous Shockvertising:** Opportunities for companies to use humorous and shocking imagery to capture people's attention and address serious social issues in impactful ways. - **Minimalist Advertising:** Opportunities for companies to use minimalist imagery in advertising to make a lasting impression on viewers. ### Where This Applies - **Baby Products:** Opportunities for companies in the baby products industry to promote breastmilk and support breastfeeding mothers. - **Advertising:** Opportunities for companies in the advertising industry to use shockvertising and minimalist imagery to address serious social issues. - **Healthcare:** Opportunities for companies in the healthcare industry to support and promote breastfeeding as a healthier option for babies. ## Related on Trend Hunter - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [Breast Milk Ice Creams](https://www.trendhunter.com/trends/frida-breast-milk-ice-cream.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Organic Milk-Focused Campaigns](https://www.trendhunter.com/trends/this-milk-means-business.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Humanized Baby Formulas](https://www.trendhunter.com/trends/humanized-baby-formula.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md)