# App-Distracting Ads The Unica Ethanol Verde Campaign Urges Not Using Cell Phones While Driving By Meghan Young | Published 2014-05-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/unica-ethanol-verde References: [adeevee](http://www.adeevee.com/2014/05/unica-brazilian-sugarcane-industry-association-ethanol-apps-kid-apps-bus-apps-truck-outdoor/) & [loweandpartners](http://loweandpartners.com) There are tons of safe driving messages revolving around alcohol and texting, but [Unica Ethanol Verde](https://www.trendhunter.com/trends/unica) ad campaign focuses on the cell phone as a whole when it comes to the driver's safety. A handheld distraction, smartphones are chock full of [fun apps, social media shortcuts](https://www.trendhunter.com/trends/intenty-app) and more that people can't seem to tear themselves away from even when doing something that should remain separate. Conceived and executed by Borghi/Lowe, an ad agency based in Sao Paulo, Brazil, the Unica Ethanol Verde ad campaign lets the iconic image of the [iPhone](https://www.trendhunter.com/trends/blank-spaces-app) fade into the backdrop with the red notifications stand out in stark contrast. Art directed by Pedro Reis with creative direction Fernando Nobre and Fabio Brigido, the Unica Ethanol Verde ad campaign brings awareness easily avoided dangers of the road. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Safe Driving Messages:** There is an opportunity for ad agencies to create more safe driving messages that address current trends, such as app-distracting ads. - **Campaigns Against Smartphone Use While Driving:** There is a need to create more ad campaigns that highlight the dangers of using smartphones while driving to increase awareness and encourage safer driving. - **Technology to Prevent Distractions While Driving:** There is an opportunity for tech companies to create apps or devices that prevent smartphone distractions while driving, keeping drivers safer on the road. ### Where This Applies - **Advertising:** Ad agencies can continue to address issues related to safe driving and create compelling campaigns that urge people to avoid app-distracting ads while on the road. - **Technology:** Tech companies can create solutions that prevent smartphone distractions while driving, keeping drivers safer and more focused on the road ahead. - **Automotive:** Automakers can incorporate technology that prevents smartphone usage while driving, making their vehicles safer and potentially appealing to safety-conscious consumers. ## Related on Trend Hunter - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Nostalgic Beer Brand Phones](https://www.trendhunter.com/trends/the-boring-phone.md) - [Minimalist Co-Branded Mobile Devices](https://www.trendhunter.com/trends/boring-phone.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Anti-Distraction Smartphone Apps](https://www.trendhunter.com/trends/jolt-app.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md)