# Fashionably Patterned Juice Bottles UNIC Juices Are Designed to Appeal to Style-Savvy Consumers By Laura McQuarrie | Published 2014-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unic References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/06/unic-juice.html) The packaging for UNIC Juice is designed to be appealing to both consumers of fashion as well as healthy food. With this in mind, Spanish designer Janire Zamora developed a bottle that's [tall and skinny](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge), printed with [vivid patterns and bright colors](https://www.trendhunter.com/trends/cooper-street-snacks). Each fruit drink has its own unique print, which seems to take inspiration from the form of each edible, such as orange slices, or the slightly triangular shape of a strawberry. Juices in the UNIC line are basic, organic drinks made from fruits like blueberry, peach, strawberry, [kiwi and orange](https://www.trendhunter.com/trends/kiwi-gold-juice). These fruits have pure, natural colors that are given a boost and they are turned into more fashionable hues that would be right at home on any Spring runway. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fashionable Food Packaging:** The trend for stylish and visually appealing food packaging, such as patterned juice bottles, presents opportunities for disruptive innovation in the food and beverage industry. - **Fashion-inspired Beverage Design:** By incorporating patterns and colors inspired by fashion into beverage design, the industry can create new products that appeal to style-savvy consumers seeking healthy, organic drinks. - **Natural and Organic Beverage Marketing:** Brands can capitalize on the trend of health-conscious consumers seeking natural and organic products by using vibrant colors and fashionable packaging design to promote their beverages. ### Who This Affects Most - **Food and Beverage Packaging:** The trend for fashionable food packaging presents opportunities for disruptive innovation across all areas of the food and beverage industry, from juices to snacks to ready-made meals. - **Beverage Design:** Fashionable and visually appealing beverage packaging design presents opportunities for innovation in the beverage industry, particularly for brands focused on creating healthy and organic drinks. - **Natural and Organic Food Marketing:** The trend of health-conscious consumers seeking natural and organic products presents opportunities for innovative marketing strategies for food and beverage brands across all sectors. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Limited-Edition Holiday Juice Branding](https://www.trendhunter.com/trends/tropicana-festive-packs.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md)