# Sustainably Designed Parisian Landmarks MAD Reveals the Sleek Europe-Based 'UNIC' Building By Kanesa D | Published 2022-07-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/unic-1 References: [hypebeast](https://hypebeast.com/2022/7/mad-architects-unic-housing-paris) & [i-mad](http://www.i-mad.com/) [MAD](https://www.trendhunter.com/trends/one-river-north) has unveiled a new Europe-based project titled ‘UNIC.’ The building is designed to capture the attention of passerby's, standing out from the surrounding Haussman buildings and providing citizens with a breath of fresh air when it comes to the visuals of Paris’ 17th arrondissement. ‘UNIC’ is located in Clichy-Batignolles, a “[sustainable urban development](https://www.trendhunter.com/trends/sudameris-plaza)” in Paris’ core. The building will house 7,500 residents and further the city’s efforts toward a sustainable future. The ‘UNIC’ features a [green space](https://www.trendhunter.com/trends/wonderwoods-vertical-forest), a nearby metro station, and reduced energy consumption when it comes to heating and cooling its units. MAD’s architects commented that “[t]he striking design of UNIC also acts as a foil against the nearby Hausmann apartment blocks as it sits along the edge of Martin Luther King Park.” Image Credit: Jared Chulski, Adam Mork ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 70% | Activity: 17% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Building Sustainability:** As sustainable urban development becomes more prevalent, there is an opportunity for architects and designers to create buildings that incorporate green spaces, energy-efficient systems, and reduced emissions. - **Visual Contrast Design:** Designers can create buildings that stand out from their surroundings by incorporating bold and unique features to create a stunning visual contrast. - **Urban Eco-living:** As cities become more densely populated, there is an opportunity for architects and urban developers to create sustainable buildings that address overcrowding while incorporating green spaces and reducing energy consumption. ### Where This Applies - **Architecture:** Architects can use sustainable building materials, create buildings with green spaces and energy-efficient systems, and incorporate bold and unique features to create visual contrast in their designs. - **Urban Development:** Urban developers can work on sustainable urban development projects that prioritize green spaces, energy-efficient systems, and reduced emissions while addressing issues such as overcrowding. - **Construction:** Builders and construction companies can incorporate sustainable building practices such as the use of green materials, energy-efficient systems, and waste reduction into their construction projects. ## Related on Trend Hunter - [Captivating Facade Residential Buildings](https://www.trendhunter.com/trends/one-river-north.md) - [Clover-Style Conference Center Designs](https://www.trendhunter.com/trends/zgc-international-innovation-center.md) - [Rurally-Inspired City Buildings](https://www.trendhunter.com/trends/ziel-highrise-building.md) - [Futuristic Factory Rooftop Extensions](https://www.trendhunter.com/trends/the-ark-extension.md) - [Renovated Parisian Flats](https://www.trendhunter.com/trends/hauvette-madani.md) - [Water Flow-Inspired Art Buildings](https://www.trendhunter.com/trends/nanhai-arts-center.md) - [Mass-Timber Apartment Blocks](https://www.trendhunter.com/trends/wood-up.md) - [Dynamic Living Towered Residences](https://www.trendhunter.com/trends/onze22.md) - [Futuristic Cultural Spaces](https://www.trendhunter.com/trends/the-lucas-museum-of-narrative-arts.md)