# Climate Activism Frozen Desserts Ben & Jerry's 'Un-fudge Our Future' Fights the Climate Crisis By Laura McQuarrie | Published 2020-08-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/unfudge-our-future References: [vegnews](https://vegnews.com/2020/8/ben-and-jerry-s-launches-vegan-un-fudge-our-future-flavor-to-fight-climate-crisis-in-australia) & [benandjerry.au](https://www.benandjerry.com.au/values/issues-we-care-about/unfudge-our-future) As part of a campaign to get Australia's leaders to ban fossil fuels and support sustainability, [Ben & Jerry's](https://www.trendhunter.com/trends/make-some-motherchunkin-change) created a limited-edition Un-fudge Our Future vegan frozen dessert flavor. The product takes the form of a [plant-based treat](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series) that's loaded with fudge brownies and peanut butter cookie dough. The launch of this new limited-edition frozen treat was perfectly timed with the release of the Australian government’s October Budget. With this release, the brand is on a mission to bring awareness to peoples' demands for a clean and bright future, free of fossil fuels. With its campaign, Ben & Jerry's shares actionable steps and ways that people can reach out to the parties in charge. As Ben & Jerry’s describes, "Un-fudge our Future isn’t just a tasty new vegan flavor you can’t miss, it’s a climate crisis call-to-action you can’t ignore." Image Credit: Ben & Jerry’s ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Plant-based Desserts:** Ben & Jerry's Un-fudge Our Future represents the growing trend of plant-based desserts that cater to vegan and eco-conscious consumers. - **Climate Activism Marketing:** Ben & Jerry's campaign demonstrates the trend of businesses using their products to raise awareness and promote action towards solving environmental issues. - **Collaborative Partnerships:** Ben & Jerry's partnership with climate action organizations highlights the trend of businesses collaborating with non-profit organizations to tackle social and environmental challenges together. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the opportunities to develop more plant-based and sustainable dessert options in response to consumer demand. - **Environmental Activism:** The environmental activism industry can leverage partnerships with brands like Ben & Jerry's to raise awareness and drive action towards sustainability goals. - **Marketing and Advertising:** The marketing and advertising industry can learn from Ben & Jerry's climate activism campaign to develop impactful and purpose-driven marketing strategies for brands. ## Related on Trend Hunter - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Chocolate-Packed Dairy-Free Frozen Desserts](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Voter Activation Ice Creams](https://www.trendhunter.com/trends/churn-out-the-vote.md) - [Sustainable Ice Cream Lineups](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely.md) - [Upcycled Frozen Desserts](https://www.trendhunter.com/trends/upcycled-vegan-ice-cream.md) - [Collaboration Ice Creams Flavors](https://www.trendhunter.com/trends/lights-caramel-action-ice-cream.md) - [Fudgy Pretzel Ice Creams](https://www.trendhunter.com/trends/impretzively-fudged.md)