# Incentivized Reusable Bags Tesco's Unforgettable Bag Rewards Conscious Consumers with Discounts By Laura McQuarrie | Published 2018-04-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/unforgettable-bag References: [psfk](https://www.psfk.com/2018/04/tesco-reusable-grocery-bag-contains-hidden-discount.html) & [tesco.my](https://www.tesco.com.my/html/highlights_details.aspx?ID=5&PID=53&NID=715) Many consumers know that it is beneficial to the environment to swap a single-use plastic bag for a reusable one and to support people for putting the simple act into practice, [Tesco](https://www.trendhunter.com/trends/tesco-laundry-pods) created 'The Unforgettable Bag.' While opting to shop with a [reusable bag](https://www.trendhunter.com/trends/ikea-hus-of-frakta) leaves conscious consumers with a sense that they are doing their part for the environment, Tesco set up a way to incentivize even more shoppers to make the switch to [eco-friendly shopping practices](https://www.trendhunter.com/trends/eco-shop). The Unforgettable Bag boasts a design that represents an at-risk ocean animal, as well as a barcode that can be scanned for a discount at the checkout counter. As there are more than a trillion plastic bags produced every year, this simple initiative has the potential to prevent turtles, fish, whales and other creates from being impacted by the damages of ocean plastic. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 40% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Incentivized Reusable Bags:** Incentivizing consumers to switch to environmentally friendly shopping practices through rewards and discounts. - **Eco-friendly Packaging:** Providing alternatives to single-use plastic packaging such as biodegradable or compostable packaging. - **Sustainable Consumerism:** Encouraging consumers to shop more sustainably and make eco-friendly choices through education and awareness campaigns. ### Who This Affects Most - **Retail:** The retail industry can capitalize on incentivizing eco-friendly shopping practices, offering eco-friendly packaging, and promoting sustainable consumerism through educational campaigns. - **Packaging:** The packaging industry can innovate by providing biodegradable and compostable packaging alternatives that are just as effective as traditional plastic packaging. - **Marketing:** The marketing industry can capitalize on sustainable consumerism by creating campaigns that inspire consumers to make eco-friendly choices and shop more sustainably. ## Related on Trend Hunter - [Charitable Reusable Bags](https://www.trendhunter.com/trends/community-bag-and-giving-tag-program.md) - [Rewarding Milk Packaging](https://www.trendhunter.com/trends/milk-bottle-recycling.md) - [Convenience-Focused Upcycled Tote Designs](https://www.trendhunter.com/trends/out-of-the-ocean1.md) - [Oceanic Conservation Merch Collections](https://www.trendhunter.com/trends/stop-shop-bags.md) - [Reusable Bag Rental Programs](https://www.trendhunter.com/trends/reusable-bag-rental-program.md) - [Shopping Basket Voting Systems](https://www.trendhunter.com/trends/shopping-basket-voting.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Multi-Use Flower Bags](https://www.trendhunter.com/trends/reusable-flower-bags.md) - [Sustainable Rewards Shops](https://www.trendhunter.com/trends/nature-valley-retok-shop.md)