# Edgy Unflavored Sparkling Water Liquid Death's Sparkling Water Was Created to "Murder Thirst" By Laura McQuarrie | Published 2020-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unflavored-sparkling-water References: [bevnet](https://www.bevnet.com/news/2020/gallery-marchs-new-products#pic-14) & [liquiddeath](https://liquiddeath.com/products/sparkling-water?variant=32721415962755) [Liquid Death](https://www.trendhunter.com/trends/soda-inspired-sparkling-water) got its start making cans of spring water with edgy, beer-like branding and the brand is now introducing its own take on unflavored sparkling water. Notably, the product is in fact beer-like in the sense that it uses what Liquid Death calls a "more drinkable level of carbonation" that's more similar to beers than sodas. The unflavored sparkling water is packaged into tall, 500-milliliter cans that feature 100% mountain water from the Alps with added CO2 and no other flavoring. Liquid Death's dark and edgy branding with [limited-edition skull art](https://www.trendhunter.com/trends/liquid-death-x-spinal-tap) one of the main reasons its products stand out so much, as it creates solutions that are designed to "instantly murder your thirst." Image Credit: Liquid Death ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Edgy Branding:** Disruptive innovation opportunity: Explore how edgy branding can differentiate products and create a strong brand identity. - **Low-calorie Alternatives:** Disruptive innovation opportunity: Develop low-calorie alternatives with unique branding to appeal to health-conscious consumers. - **Beer-like Carbonation:** Disruptive innovation opportunity: Experiment with beer-like carbonation in non-alcoholic beverages to offer a new drinking experience. ### Sectors Adopting This - **Beverage:** Disruptive innovation opportunity: Create edgy, unflavored sparkling water products to cater to the growing demand for alternative and healthier beverage options. - **Packaging:** Disruptive innovation opportunity: Design unique and eye-catching packaging for beverages to attract consumer attention. - **Branding:** Disruptive innovation opportunity: Develop bold and edgy branding strategies to stand out in the saturated beverage market. ## Related on Trend Hunter - [Soda-Inspired Sparkling Waters](https://www.trendhunter.com/trends/soda-inspired-sparkling-water.md) - [Edgy Tropical Sparkling Waters](https://www.trendhunter.com/trends/pina-killada.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Spicy Sparkling Waters](https://www.trendhunter.com/trends/deathberry-inferno.md) - [Thirst-Quenching Canned Teas](https://www.trendhunter.com/trends/liquid-death-ice-teas.md) - [Sundae-Flavored Sparkling Waters](https://www.trendhunter.com/trends/hot-fudge-sundae-sparkling-water.md) - [Cheeky Electrolyte Drink Mixes](https://www.trendhunter.com/trends/death-dust.md) - [Cereal Milk Sparkling Waters](https://www.trendhunter.com/trends/cereal-criminal.md) - [Extra-Strong Sparkling Waters](https://www.trendhunter.com/trends/mtn-wtr.md)