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# Twisted Portraiture
Kozyndan's Twist On the Classic Art Genre of Portraits

By Christina Butty | Published 2009-10-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/unflattering-portraiture-kozyndans
References: [narwhalartprojects](http://www.narwhalartprojects.com/exhibitions/2009/kozyndan/) & [kozyndan](http://www.kozyndan.com/)

In bygone eras, portraits were created to capture a person as they were. Recently, Japanese American artistic duo Kozyndan presented a series of portraits that were a bit akward at Narwhal Art Projects in Toronto, Canada.

The idea for the show came from an old photo album found at a Venice thrift shop which inspired Kozyndan to create potential 'lost photographs.'

The final result is fun and amusing!

**Implications** - This twisted artwork takes traditional designs and alters them to create something new. This tactic is perfect for the contemporary business looking to innovate their designs and spin a profit. Many consumers are not looking for an entirely new commodity, but simply a revamped version of previous material.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 36% | Activity: 15% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Twisted Artwork:** Using traditional designs and altering them to create something new for contemporary business innovations.
- **Revamped Material:** Tapping into consumer preference for updated versions of previous material for new business ventures.
- **Lost Photographs:** Creating potential lost photographs for a modern update to traditional portraits.

### Who This Affects Most

- **Art and Design:** Incorporating twisted artwork into traditional designs in the world of art and design.
- **Thrift and Vintage:** Using found photographs and vintage styles to update traditional photography, fashion, and home decor.
- **Technology:** Using digital manipulation to create new twists on traditional photographs and designs for use in social media marketing and other digital platforms.

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