# Viral Oversized Waistband Hoodies Unfinished Apparel Aims to Support Mental Health Awareness By Grace Mahas | Published 2024-02-06 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/unfinished-apparel References: [unfinishedapparelstore](https://unfinishedapparelstore.com/pages/our-story) & [instagram](https://www.instagram.com/unfinished.apparel/)  Unfinished [Apparel](https://www.trendhunter.com/trends/think-more-collection), founded by Lauren Hackett in 2021, was born from a mission to transform the psychiatric treatment experience. Motivated by her own mental health challenges and the dehumanizing use of paper scrubs in psychiatric units, Lauren sought to make a change. Discovering that these scrubs were uncomfortable and potentially triggering for patients, she was determined to offer a more dignified alternative. Unfinished Apparel commits 10% of net proceeds to providing safe, comfortable clothing for psychiatric patients, aiming to replace paper scrubs with string-free, decorated apparel. The initiative began with a partnership with The Horsham Clinic in October 2021. Named to remind everyone that their story is ongoing, Unfinished Apparel has grown into a movement that supports mental health awareness and fosters conversations about better care practices, proving that a small idea can lead to impactful change in the psychiatric world. The brand recently became viral after launching its mariposa collection. The products feature an oversized hem/waistband for an ultra-flattering fit. Image Credit: Unfinished Apparel ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 47% | Activity: 68% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Oversized Waistband Apparel:** The trend of oversized waistband apparel presents opportunities for innovative designs and improved comfort in fashion. - **Mental Health Awareness:** The trend of increasing mental health awareness creates avenues for businesses to support and raise awareness about mental health through products and initiatives. - **Dignified Apparel for Psychiatric Patients:** The trend of providing dignified apparel for psychiatric patients opens up possibilities for innovative clothing designs that prioritize comfort and mental well-being. ### Where This Applies - **Fashion:** The fashion industry can explore innovative designs and materials to meet the growing demand for oversized waistband apparel that combines style and comfort. - **Mental Health:** The mental health industry can collaborate with apparel brands to promote mental health awareness and create supportive initiatives for individuals facing mental health challenges. - **Healthcare:** The healthcare industry can embrace the concept of dignified apparel to enhance the patient experience and improve the well-being and comfort of psychiatric patients. ## Related on Trend Hunter - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Anxiety Relief Cloaks](https://www.trendhunter.com/trends/the-eden-hoodie.md) - [Self-Guided Mental Health Apps](https://www.trendhunter.com/trends/mindless-labs.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Metaverse Mental Health Fundraisers](https://www.trendhunter.com/trends/mental-health-fundraiser.md) - [Self-Care Tech Accessories](https://www.trendhunter.com/trends/works-in-progress.md) - [Textured Loungewear Collections](https://www.trendhunter.com/trends/brunette-the-label-waffles.md) - [Esports Mental Health Apparel](https://www.trendhunter.com/trends/team-vitality-5.md) - [Best-Selling Adaptive Apparel](https://www.trendhunter.com/trends/anthropologie-2.md)