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# Vegan At-Home Spa Collections
Unfiltered by Raw Sugar Features 95% Naturally Derived Ingredients

By Laura McQuarrie | Published 2020-02-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/unfiltered-by-raw-sugar
References: [prnewswire](https://www.prnewswire.com/news-releases/raw-sugar-launches-unfiltered-by-raw-sugar-personal-care-collection-301011305.html) & [unfilteredbyrawsugar](http://www.unfilteredbyrawsugar.com)

Unfiltered by Raw Sugar is a new line of personal care products from Raw Sugar Living that takes inspiration from small-batch family formulas and features 95% naturally-derived ingredients plus botanicals to create spa-like experiences at home. In the personal care product range, there are hand creams, sugar scrubs, shower gels and body butters, all of which are vegan, cruelty-free and sulfate-free. True to the spa experience, the products are scented with the aromas of Blueberry + Thyme, Pineapple + Mango, Rosewater + Cucumber or Watermelon + Pink Cactus.

Said by Donda Mullis, Raw Sugar Living's co-founder and CMO, "Unfiltered is a perfect solution for the health-conscious consumer on a search for a beauty routine with minimal ingredients and original scents that can fill their souls and lift their spirits—and deliver an upscale spa experience."

Image Credit: Raw Sugar Living

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 10% | Activity: 28% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Vegan Personal Care Products:** There is a growing trend for personal care products that are vegan, cruelty-free, and sulfate-free, providing an opportunity for businesses to tap into the health-conscious consumer market.
- **Natural Ingredients in Skincare:** Consumers are increasingly seeking skincare products that feature naturally-derived ingredients, creating opportunities for businesses to develop products that meet this demand.
- **At-home Spa Experiences:** The rise of at-home spa collections, like Unfiltered by Raw Sugar, offers an opportunity for businesses to create products that bring the luxurious spa experience into the homes of consumers.

### Sectors Adopting This

- **Personal Care:** The personal care industry can explore the development of vegan, cruelty-free, and sulfate-free products to cater to the health-conscious consumer segment.
- **Skincare:** The skincare industry can capitalize on the demand for products with naturally-derived ingredients by creating innovative skincare solutions that meet consumers' desires for natural beauty products.
- **Home Spa:** The home spa industry can innovate and create products that replicate the luxurious spa experience for consumers to enjoy in the comfort of their own homes.

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