# Private Label Wellness Products These UNFI Private Label Products Focus on Consumer Preferences By Michael Hemsworth | Published 2026-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unfi-private-label-products References: [theshelbyreport](https://theshelbyreport.com/2026/01/23/unfi-adds-50-private-label-products-focused-on-wellness-snacking-trends/) & [unfi](https://www.unfi.com/)  A new lineup of nearly 50 [UNFI](https://www.trendhunter.com/trends/cornerstone-for-natural) private label products have been debuted by the brand in a bid to help satisfy consumer demand for health and wellness solutions at a competitive price point. The new items are part of the company's Brands+ portfolio, which encapsulates eight core lines and over 4,400 products to help further extend options for shoppers. The products are in line with health, wellness, snacking and meal preferences in mind, and includes such options as Snack Pack Variety Packs, Chocolate Dipped Fruit Bites, Essential Everyday Trail Mixes and more. VP of [Brands Management](https://www.trendhunter.com/trends/jewelers-international-showcase) Bruce Bruemmer spoke on the latest UNFI private label products saying, "With over one-third of shoppers turning to private label for value, quality and innovation, UNFI’s Brands+ portfolio delivers modern, on-trend solutions. From [protein-packed snacks](https://www.trendhunter.com/trends/tesco-high-protein-range) to zero-sugar beverages, we’re helping retailers drive sales by staying ahead of evolving shopper needs.” ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 70% | Activity: 78% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Private Label Health Expansion:** The increasing preference for private label wellness products underscores a shift towards cost-effective, quality-driven health solutions. - **Value-oriented Consumer Health:** A significant number of shoppers seeking wellness items are driven by value, indicating a potential reshaping of purchasing priorities in the health sector. - **Diverse Wellness Product Offerings:** The introduction of variety-rich private label products represents a strategic move to cater to diverse health and snacking preferences. ### Where This Applies - **Private Label Retail:** The private label retail industry is seizing opportunities to meet consumer demands for affordable health and wellness products. - **Health-focused Consumer Goods:** Consumer goods companies are increasingly innovating to offer health-focused items that align with modern dietary trends. - **Nutritional Snacks Market:** The market for nutritional snacks is diversifying with new product offerings that prioritize both health and taste satisfaction. ## Related on Trend Hunter - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-grocery.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Chocolate-Based Product Lines](https://www.trendhunter.com/trends/ferrero-1.md) - [Private Label Snack Ranges](https://www.trendhunter.com/trends/private-label-snack.md) - [Better-For-You Snack Branding](https://www.trendhunter.com/trends/unique-snacks.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Free-From Private Label Snacks](https://www.trendhunter.com/trends/cvs-well-market-snacks.md) - [Expanded Wellness Retail Assortments](https://www.trendhunter.com/trends/target-wellness-assortment.md) - [Satisfying Protein Snack Products](https://www.trendhunter.com/trends/fulfil-nutrition.md)