# Empowering Refurbished Fashion 'Unfashion' by Mimi Plange Challenges the Fashion Industry By Laura McQuarrie | Published 2019-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unfashion References: [design-milk](https://design-milk.com/unfashion-mimi-plange-takes-on-the-current-state-of-fashion/) & [mimiplange](https://www.mimiplange.com/pages/lookbooks) Mimi Plange's Unfashion is a project that serves as an open letter to the fashion industry and a movement that's about giving power back to consumers. The [recycled fashion collection](https://www.trendhunter.com/trends/regeneration-nation) draws inspiration from unlikely influences such as traditional African body painting and adornment, and vintage British punk. With Unfashion, Plange describes that: "We push beyond the stereotypical ideas of African-inspired fashion and create a high-end collection that flirts with modern day luxury in a new and refreshing way." The Unfashion lookbook is set against a [street art-style backdrop](https://www.trendhunter.com/trends/dirty-looks), featuring models that pose with boldly decorated skateboards, bright eye makeup and unconventional hair colors to match. Some of the silhouettes explore exaggerated details like cuffs and collars, as well as fringes and layers upon layers of hues and texture. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Refurbished Fashion:** Refurbished fashion is a trend that addresses growing concerns over waste and sustainability in the fashion industry. - **African-inspired Fashion:** African-inspired fashion is a trend that provides an opportunity for designers to explore and incorporate unique and diverse cultural influences into their designs. - **Street Art Style Lookbooks:** Street art style lookbooks are a trend that offer a creative and unconventional way to showcase fashion collections while engaging with urban cultures and communities. ### Where This Applies - **Fashion:** The fashion industry has an opportunity to disrupt conventional approaches and embrace sustainability and cultural diversity through collections like Unfashion. - **Skateboarding:** Skateboarding is an industry that can collaborate with fashion designers to create visually striking and functional accessories like decorated skateboards. - **Beauty:** The beauty industry can tap into the trend of unconventional makeup and hair styles showcased in Unfashion to offer more diverse and inclusive products and services. ## Related on Trend Hunter - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md)