# Iconic Brand Mashup Designs The 'Unexpected Products' Series Explores Our Relationship with Brands By Mesel Isaac | Published 2013-11-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/unexpected-products References: [boredpanda](http://www.boredpanda.com/unexpected-brand-products-ilya-kalimulin/) & [revision.ru](http://www.revision.ru/work/84892/) This series of photos by Ilya Kalimulin entitled 'Unexpected Products' features popular brands re-imagined as different products. 'Unexpected Products' plays on our perception and already established expectation of certain brands. Some of Ilya Kalimulin's designs seem to work incredibly well while other designs seem unnatural but intriguing none the less. It's amazing how Ilya Kalimulin can make something like [Lipton](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake) brand cigarettes appear natural; whereas the Pamper's branded air horn seems like odd fit but still eye-catching. The most interesting design of 'Unexpected Product' is the [M&M](https://www.trendhunter.com/trends/album-art-packaging) branded bullets; it strikes an interesting balance between being natural and unnatural at the same time. 'Unexpected Products' deftly explores [our perception of brands](https://www.trendhunter.com/trends/product-guesser) and our willingness or unwillingness to accept these changes reflects how strongly we associate the brands with their respective products. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Brand Mashup Designs:** Disruptive innovation opportunity: Exploring new ways to reimagine and combine popular brands to create unexpected products. - **Perception of Brands:** Disruptive innovation opportunity: Examining consumer expectations and challenging them through unconventional brand associations. - **Brand Identity Disruption:** Disruptive innovation opportunity: Disrupting the traditional notion of brand identity by showcasing brands in unfamiliar contexts. ### Industries Being Reshaped - **Advertising and Marketing:** Disruptive innovation opportunity: Creating unique and memorable experiences by leveraging unexpected brand mashups in advertising campaigns. - **Product Design:** Disruptive innovation opportunity: Incorporating brand mashup concepts into product design to create intriguing and eye-catching products. - **Creative Arts:** Disruptive innovation opportunity: Inspiring artists and designers to push boundaries and challenge societal norms through their brand mashup creations. ## Related on Trend Hunter - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Photography Brand Suitcases](https://www.trendhunter.com/trends/kodak-luggage.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md) - [AI-Generated Retrofuturistic Objects](https://www.trendhunter.com/trends/retrofuturistic-objects.md) - [Nostalgic Snack-Inspired Accessories](https://www.trendhunter.com/trends/pepsi-and-cheetos.md) - [Remixed Flavor Snack Products](https://www.trendhunter.com/trends/pepsico-flavor-swap.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Ready-Made Brand Marketplaces](https://www.trendhunter.com/trends/brands-like-these.md)