# Hatch Chile Cheese Spreads This Unexpected Cheddar Cheese Spread with Hatch Chile Brings the Heat By Katherine Pendrill | Published 2023-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unexpected-cheddar-cheese-spread-with-hatch-chile References: [traderjoes](https://www.traderjoes.com/home/products/pdp/unexpected-cheddar-cheese-spread-with-hatch-chile-076839)  [Trader Joe's](https://www.trendhunter.com/trends/unexpected-cheddar-cheese-spread) is once again building on the success of its Unexpected Cheddar Cheese with its new Unexpected Cheddar Cheese Spread with Hatch Chile. Just as the name suggests, Trader Joe's Unexpected Cheddar Cheese Spread with Hatch Chile starts with the brand's Unexpected Cheddar, which is made spreadable by the additions of salted butter, cream, and whey. The [cheesy spread](https://www.trendhunter.com/trends/happy-farms-cream-cheese-spread) is then kicked up a notch with the addition of a triple threat: diced New Mexican Hatch chiles, bell peppers, and a dash of cayenne. The result is a crowd-pleasing product that's savory, cheesy, and spicy all at once. Though delicious spread on crackers or sandwiches, Trader Joe's Unexpected Cheddar Cheese Spread with Hatch Chile also makes a [perfect dip for veggies, pretzels](https://www.trendhunter.com/trends/cheddar-jalapeo-bacon-dip), and more. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 71% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Cheese Spreads:** The use of Hatch chile in cheddar cheese spreads creates a spicy flavor profile that is gaining popularity among consumers. - **Gourmet Cheese Spreads:** Trader Joe's Unexpected Cheddar Cheese Spread with Hatch Chile showcases the trend towards gourmet cheese spreads that offer unique and flavorful combinations. - **Versatile Cheese Spreads:** Cheese spreads like Trader Joe's Unexpected Cheddar Cheese Spread with Hatch Chile are becoming popular due to their versatility as both a spread and a dip. ### Where This Applies - **Gourmet Food Industry:** The gourmet food industry can capitalize on the trend of incorporating unique and spicy flavors, like Hatch chile, into cheese spreads. - **Snack Food Industry:** The snack food industry can benefit from the popularity of versatile cheese spreads that can be used as both spreads and dips for various snacks. - **Cheese Industry:** Cheese producers can explore the creation of gourmet cheese spreads with unique flavor combinations, like Unexpected Cheddar Cheese Spread with Hatch Chile, to cater to consumer demand. ## Related on Trend Hunter - [Savory Cheddar Cheese Spreads](https://www.trendhunter.com/trends/unexpected-cheddar-cheese-spread.md) - [Spicy Buffalo-Style Cheeses](https://www.trendhunter.com/trends/spicy-buffalo-cheddar.md) - [Smoked Ghost Pepper Cheeses](https://www.trendhunter.com/trends/smoked-ghost-pepper-cheddar-cheese.md) - [Chive-Studded Cheddar Cheeses](https://www.trendhunter.com/trends/chive-cheddar-cheese.md) - [Cheeseball-Inspired Private Label Spreads](https://www.trendhunter.com/trends/totally-cheeseball-cheese-spread.md) - [Spicy Greek Cheese Spreads](https://www.trendhunter.com/trends/tirokafteri-spicy-greek-cheese-spread.md) - [Cheddar-Infused Chicken Sausage](https://www.trendhunter.com/trends/unexpected-cheddar-chicken-sausage.md) - [Zesty Red Pepper Spreads](https://www.trendhunter.com/trends/red-bell-pepper-garlic-parmesan-cream-cheese-spread.md) - [Hatch Chile Seasoning Blends](https://www.trendhunter.com/trends/green-red-hatch-chile-flakes.md)