# Shoe-Swapping Websites Uneven Feet Helps Customers With Unbalanced Soles By Katherinev123 | Published 2009-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uneven-feet References: [springwise](http://springwise.com/life_hacks/unevenfeet/) & [unevenfeet](http://www.unevenfeet.com/) Having different-sized feet could definitely put a dent in your wallet, having to buy [two pairs of shoes](https://www.trendhunter.com/trends/foot-changes-during-pregnancy) every time and all. But with Uneven Feet, an Australian-based website, customers with disparate-sized soles are given a handy (footy?) solution. According to Springwise.com, Uneven Feet records the customer’s shoe sizes and finds their ‘opposite matches,’ which allows them to arrange [shoe swaps](https://www.trendhunter.com/trends/swapz-modular-slippers) or joint purchases. This way, customers can continue on with their life without having to pay more for shoes or suffer through [ill-fitting footwear](https://www.trendhunter.com/trends/volumental). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 12% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Shoe-swapping:** Opportunity to disrupt traditional shoe purchasing by enabling customers to swap or purchase opposite-sized shoes. - **Uneven Feet:** Addressing the problem of uneven foot sizes by providing a platform for customers to find matching shoes for their disparate-sized feet. - **Joint Purchases:** Enabling customers to team up for joint purchases, reducing the cost of buying two pairs of shoes with different sizes. ### Who This Affects Most - **E-commerce:** Shoe-swapping websites present an opportunity for the e-commerce industry to tap into the market of customers with disparate foot sizes. - **Footwear:** The footwear industry can explore disruptive innovation by partnering with shoe-swapping platforms to address the needs of customers with uneven feet. - **Marketplaces:** Creating specialized marketplaces for shoe-swapping can disrupt traditional retail by providing a platform for customers to find opposite-sized shoes. ## Related on Trend Hunter - [Modular Mix-and-Match Footwear](https://www.trendhunter.com/trends/commbi.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [Progressively Growing Sneakers](https://www.trendhunter.com/trends/nos-by-sz.md) - [3D Printed Shoe Platforms](https://www.trendhunter.com/trends/customfit-3d-printed-shoes.md) - [Shoe Mileage Trackers](https://www.trendhunter.com/trends/shoes-lifespan.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Customizable Shoe Insoles](https://www.trendhunter.com/trends/ecodasher-insole.md) - [Complimentary Footwear Giveaways](https://www.trendhunter.com/trends/foot-changes-during-pregnancy.md) - [Virtual Heel Try-Ons](https://www.trendhunter.com/trends/heel-try-on.md)