# Undressed Famous Logos A Customer Experience is Shown in the MyHOTJuly 'Naked Brands' Series By Anne Giesen | Published 2012-04-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/undressed-brand-logos References: [designtaxi](http://designtaxi.com/news/352163/How-Brand-Logos-Really-Look-Like-To-Consumers/) & [behance.net](http://www.behance.net/gallery/naked-brands/2904981) MyHOTJuly, a Romanian illustrator, designed these undressed brand logos for a series titled 'Naked Brands,' a personal project just made for fun. MyHOTJuly's series follows up on the trend of [honest ads and truthful brand slogans](https://www.trendhunter.com/trends/censored-truth) to show how people really feel about these brands. The brand's effort to express their core values and identity through a logo doesn't always pay off since customers could see another brand based on own experiences and visions. What to think of [Google](https://www.trendhunter.com/trends/find-your-doodle) having a logo of what they actually do; [Durex](https://www.trendhunter.com/trends/mrm-ny) just telling you what their product is good for or Jack Daniels telling you what the result of a night of fun with them will be? Judge for yourself if you agree on the creator of Naked Brands' point of view on these brands. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Honest Advertising:** Opportunity for brands to embrace transparency and communicate their core values more authentically through advertising. - **Customer-centric Branding:** Opportunity for brands to shift focus from their own vision to understanding and reflecting the customer's experiences and perceptions. - **Disruptive Logo Design:** Opportunity for brands to rethink traditional logo design and experiment with more unconventional and unconventional approaches. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to help brands develop campaigns that resonate with customers through honest and transparent messaging. - **Marketing:** Opportunity for marketing professionals to leverage customer insights and create branding strategies that prioritize customer-centric communication. - **Graphic Design:** Opportunity for graphic design agencies and designers to challenge traditional logo design norms and create visually striking and unconventional brand identities. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Refreshed Pantyhose Brands](https://www.trendhunter.com/trends/leggs.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Brand Name Visualizers](https://www.trendhunter.com/trends/does-this-make-my-brand-look-fat.md)