# Haitian Help Shirts The Undrcrwn Assist Haiti Tee Contributes to the Recovery Effort By Michael Hines | Published 2010-01-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/undrcrwn-assist-haiti-tee References: [streetlevel](http://www.streetlevel.com/2010/01/20/undrcrwn-assist-haiti-tee/) & [shopundrcrwn](http://www.shopundrcrwn.com/) Haitians need help, and the [clothing line UNDRCRWN](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu) is heeding the call with the UNDRCRWN Assist Haiti Tee. People and organizations from around the world have banded together to help the small island nation of Haiti, which was struck by a [devastating earthquake](https://www.trendhunter.com/trends/publicity-for-good). The UNDRCRWN Assist Haiti Tee goes for $20 and all proceeds of the shirt go to Wyclef Jean’s Yele Haiti organization. A lot of people want to help but need to see something out of it. Well now you get an [awesome shirt for giving](https://www.trendhunter.com/trends/hats-for-hope-movement). So there’s no excuse not to help right? ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Social Impact Fashion:** Creating clothing items that contribute to a meaningful cause can disrupt the traditional fashion industry by appealing to socially conscious consumers. - **Collaborative Philanthropy:** Partnering with well-known organizations like Yele Haiti can disrupt the traditional charity model by leveraging existing resources and reaching a broader audience. - **Recovery Retail:** Launching recovery-themed merchandise can disrupt the retail industry by providing consumers with a tangible way to support recovery efforts while receiving a product they desire. ### Who This Affects Most - **Fashion:** The intersection of clothing and social impact can create opportunities for disruptive innovation within the fashion industry. - **Charity:** Collaborating with fashion brands can provide new avenues for fundraising and expand the reach of charitable organizations. - **Retail:** Incorporating merchandise that supports recovery efforts can attract socially conscious consumers and create new revenue streams for retailers. ## Related on Trend Hunter - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Veteran’s Day-Honoring Shirts](https://www.trendhunter.com/trends/untuckit-veterans-dayhonoring-shirts.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md)