# Bold-Colored Tequila Campaigns Lobos 1707 Tequila Debuted its ‘UnDOMESTICATE’ Campaign By Debra John | Published 2024-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/undomesticate-campaign References: [lobos1707](https://www.lobos1707.com/1) & [instagram](https://www.instagram.com/p/DCopqlEvoyb/)  The ‘UnDOMESTICATE’ Campaign from Lobos 1707 Tequila introduces a new marketing initiative that coincides with the brand’s updated identity. This campaign includes "a 30-second advertisement and three 15-second cutdowns, focusing on the concept of the ‘Center for Human Un-Domestication,' as the campaign’s message encourages consumers to [embrace individuality](https://www.trendhunter.com/trends/made-to-be-still) and reconnect with a sense of freedom." Joanna Darst, VP of Consumer & Digital Marketing at [Lobos 1707 Tequila & Mezcal](https://www.trendhunter.com/trends/lobos-1707-1), describes the campaign as an invitation to move beyond conventional norms and explore a more authentic way of living. The brand’s updated identity, created in partnership with Landor, features "a redesigned insignia, a reimagined bottle shape, and a bold color scheme that reflects a focus on quality and craftsmanship." Moreover, the refreshed design aligns with Lobos 1707’s positioning as a premium tequila. The brand also suggests pairing the tequila with fresh limes, sea salt, chili, and ice for an enhanced tasting experience. Image Credit: Lobos 1707 Tequila ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 61% | Activity: 74% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Bold-color Branding:** A shift towards vibrant and bold color schemes in branding highlights a focus on catching consumer eyes and standing out in a competitive market. - **Reimagined Brand Identities:** Updating brand identities to reflect modern values and quality craftsmanship reshapes how consumers perceive traditional products. - **Authenticity-focused Campaigns:** Marketing campaigns that emphasize individuality and freedom cater to a growing desire for authenticity and personal connection. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry can leverage bold marketing campaigns to differentiate premium products in a crowded market. - **Digital Marketing:** Digital marketing firms see opportunities in creating compelling, authenticity-driven content that resonates deeply with modern consumers. - **Brand Strategy:** Brand strategy experts can capitalize on trends towards vibrant rebranding efforts to help companies redefine their market presence. ## Related on Trend Hunter - [Boldly Creative Tequila Campaigns](https://www.trendhunter.com/trends/bold-spirits-rise-campaign.md) - [High-Quality Tequila Platforms](https://www.trendhunter.com/trends/tequila-de-todos.md) - [Compact Tequila Bottles](https://www.trendhunter.com/trends/lobos-1707-1.md) - [Mixology Evoked Campaigns](https://www.trendhunter.com/trends/obsessed-with-taste.md) - [Spontaneity-Inspired Liqueur Campaigns](https://www.trendhunter.com/trends/casa-redondo.md) - [Mexican Tequila Brands](https://www.trendhunter.com/trends/see-new.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [Provocative Tequila Campaigns](https://www.trendhunter.com/trends/censored-truth.md) - [Premium Tequila Revamps](https://www.trendhunter.com/trends/tequila-bribon.md)