# Singer-Branded Nail Polishes Machine Gun Kelly's UNDN LAQR Brand Offers Inclusive Nail Varnish By Elena Rahman | Published 2021-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/undn-laqr References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Machine_Gun_Kelly_wants_his_nail_varnish_brand_to_be_the_Willy_Wonka_of_beauty/181124) & [undnlaqr](https://undnlaqr.com/) UNDN LAQR is Machine Gun Kelly's debut into the cosmetic industry. The US singer's first brand is aimed to suit all customers. He offer consumers nail varnishes aimed at becoming the Willy Wonka of beauty, as he explained. As [men wearing nail polishes](https://www.trendhunter.com/trends/temporary-nails-for-men) becomes commonplace in the beauty world, Machine Gun Kelly's brand responds to the growing inclusivity in the industry. The [nail polish brand](https://www.trendhunter.com/trends/nailsinc-polishes) is complete with ten single colors and two top coats in matte and gloss. UNDN LAQR offers eight color trios and three kits containing six colors each. The shades include guschia pink, named Party Favor, Sandstorm beige, Blank Canvas white, and a [pastel blue](https://www.trendhunter.com/trends/beetles-gel-polish-emotional-spectrum) called Bad Tendencies. Consumers can also purchase the Depressionist black hue and other year-round shades. Image Credit: UNDN LAQR ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 78% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Inclusive Nail Varnish:** Machine Gun Kelly's UNDN LAQR brand offers a new opportunity for the beauty industry to include all customers in their marketing campaigns. - **Men's Nail Polish:** As men wearing nail polish becomes increasingly commonplace, there is a new disruption opportunity for cosmetics companies to cater to this growing market. - **Personalized Color Kits:** The popularity of UNDN LAQR's color trios and kits containing six colors each shows a trend toward offering personalized and customizable products to consumers. ### Who This Affects Most - **Cosmetics:** The beauty industry has an opportunity to respond to the growing inclusivity in the industry by creating product lines that cater to diverse customers. - **Fashion:** As men's fashion continues to evolve, there is a disruption opportunity for the industry to embrace and market new trends, such as men's nail polish. - **Retail:** The popularity of UNDN LAQR's personalized color kits presents an opportunity for retail companies to customize products and offer personalized options for consumers. ## Related on Trend Hunter - [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md) - [QSR-Inspired Nail Kits](https://www.trendhunter.com/trends/mcdonalds-collection.md) - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Minty Collaboration Nail Polishes](https://www.trendhunter.com/trends/le-fleur-x-humanrace-nail-polish.md) - [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md) - [Nail Polish Brand Expansions](https://www.trendhunter.com/trends/nailsinc-polishes.md) - [Nude-Hued Nail Polishes](https://www.trendhunter.com/trends/leighton-denny-nudes-collection.md) - [Vibrant Salon Capsules](https://www.trendhunter.com/trends/kinn-studio-x-tenoverten.md)