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# Californian Summer Vids
UNDFTD x Puma Canvas Clyde Video Depicts Good Times in the Sun

By Matt Ho | Published 2011-06-15 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/undftd-x-puma-canvas-clyde-video
References: [hypebeast](http://hypebeast.com/2011/06/undftd-x-puma-canvas-clyde-clyde-life-video/) & [youtube](http://www.youtube.com/watch?v=9XSBtf1Epyk&feature=player_embedded)

You’ve seen the shoes, now check out the official clips that put Puma’s latest collection in action with the UNDFTD x Puma Canvas Clyde video.

For an incredibly [stylish collection of shoes](https://www.trendhunter.com/trends/puma-x-madhappy), the UNDFTD x Puma Canvas Clyde video certainly reflects the footwear’s calm, laid-back vibes. The clip takes the audience through the experiences of a couple of friends just hanging out and having a good time. Just think of your favorite activities for the summer, put them together, and that’s the ad. In between chilling at the car, climbing trees -- and of course -- a couple rounds of beer, I almost forgot about the shoes.

Next time you’re looking for hangout ideas with your friends, check out the UNDFTD x Puma Canvas Clyde video. You may have just as good of a time.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 21% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Key Themes Behind This Trend

- **Stylish Footwear Videos:** Opportunity for brands to create video content that showcases their shoes in action and reflects the vibe of the collection.
- **Laid-back Summer Vibes:** Demand for products and experiences that embody a relaxed and carefree atmosphere, particularly during the summer season.
- **Social Hangout Inspiration:** Potential for brands to use video content as a source of inspiration for social hangouts and activities with friends.

### Where This Applies

- **Footwear Brands:** Opportunity for footwear brands to create captivating video content that showcases their products and resonates with their target audience.
- **Fashion and Lifestyle:** Influence on the fashion and lifestyle industry to create products and experiences that capture the laid-back summer vibes depicted in the UNDFTD x Puma Canvas Clyde video.
- **Social Media Marketing:** Opportunity for brands to leverage video content as a marketing tool to inspire and engage their audience on social media platforms.

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