# West Coast Jaguar Kicks The UNDFTD x Puma Cali Canvas Clyde Collection Brings Laid-Back Cali Kicks By Matt Ho | Published 2011-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/undftd-x-puma-cali-canvas-clyde References: [freshnessmag](http://www.freshnessmag.com/2011/06/06/undftd-x-puma-cali-canvas-clyde-collection/) & [puma](http://www.puma.com/) While [Adidas](https://www.trendhunter.com/trends/clot-and-adidas) and [Nike](https://www.trendhunter.com/trends/field-general) have brought on an onslaught of releases, Puma's been fairly quiet; this is all about to change, however, with the UNDFTD x Puma Cali Canvas Clyde collection. The collaboration is a bit of a surprise because I never thought I'd see UNDFTD team up with the sports brand for a pretty slick series of sneakers. The UNDFTD x Puma Cali Canvas Clyde collection shows off a series of bright, vibrant laid-back kicks that reflect the easy-going Californian lifestyle. The footwear are outfitted with a canvas upper with a contrasting stripe that runs from the side. There's also both brands' logos embedded on the tongue and the words "Puma" and "Clyde" sitting on top of the stripe. I'm definitely impressed with what Puma has put out because this collection will definitely give the brand's competitors a run for their money. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 39% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Quiet Collaborations:** Collaborations between unexpected brands present an opportunity to capitalize on new markets. - **Laid-back Kicks:** Laid-back kicks might be the new trend that offers comfort and style. - **Branded Stripes:** Branding through the incorporation of logos on side stripes is a trendy opportunity to showcase brand recognition. ### Sectors Adopting This - **Footwear:** The competition in footwear can be addressed by creating comfortable yet stylish footwear focusing on the Californian laid-back culture. - **Sports Brands:** Sports brands can explore collaborations with other brands to create unique products that can disrupt the industry. - **Textile Industry:** The textile industry can capitalize on the branded stripe trend to incorporate stripe patterns in clothing and accessories, and provide a new design perspective. ## Related on Trend Hunter - [Motorsport Heritage Mid-Top Sneakers](https://www.trendhunter.com/trends/speedcat-mid-clyde-royal.md) - [Tweed Textile Casual Sneakers](https://www.trendhunter.com/trends/clyde-harris-tweed.md) - [Venice Beach-Inspired Footwear Designs](https://www.trendhunter.com/trends/venice-beachinspired-f.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Custom Suede Sneakers](https://www.trendhunter.com/trends/bodega-x-puma.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Cinematic Sneaker Packs](https://www.trendhunter.com/trends/fast-furious-x-puma.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md)