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# Unconventional Underwire Bras
The 'Bears' Bra by La Fille d'O has an Unusual Shape

By Laura McQuarrie | Published 2013-12-05 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/underwire-bra
References: [shop.lafilledo](http://shop.lafilledo.com/product/bears-tulle-monowired-bra/)

La Fille d'O's 'Bears' bra offers more coverage of the décolleté than a typical [underwire bra](https://www.trendhunter.com/trends/comfortable-seamless-bras) does. Like most bras, it has an underwire that provides support below the breasts, but in this design, the wire is accentuated by black straps that morph into the back of the bra.

Despite the coverage on the front of the bra, the fabric is sheer and provides a peek at the skin underneath. The Bears bra continues its unusual form on the back, with a geometric triangular back that forms a beautiful contrast to the shapely front.

This bra's unconventional shape is artful and ideal for those who like the [push the boundaries with fashion](https://www.trendhunter.com/trends/zhilyova) or their undergarments. As Fille d'O describes, "this bra is your support when walking outside the box."

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 66% | Activity: 36% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Unconventional Bras:** Opportunity to create unique and artistic styles that push the boundaries of traditional undergarments.
- **Accentuated Underwires:** Chance to enhance support and design by highlighting the underwire with creative straps.
- **Sheer Coverage:** Potential to offer a combination of coverage and transparency for a modern and sexy look.

### Where This Applies

- **Fashion:** Fashion brands can innovate by creating unconventional bra designs that appeal to fashion-forward consumers.
- **Lingerie:** Lingerie companies can explore unique underwire placements to provide distinctive support and design features.
- **Textiles:** Textile manufacturers can develop sheer fabrics that offer both coverage and peek-through skin effects for fashion garments and undergarments.

## Related on Trend Hunter

- [Functional Support Bras](https://www.trendhunter.com/trends/underwire-bra-collection.md)
- [Cozy Wireless Adjustable Bras](https://www.trendhunter.com/trends/cozy-wireless-adjustable-bra.md)
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- [Comfort-Focused Shapewear Bras](https://www.trendhunter.com/trends/shapewear-bra.md)
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- [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md)
- [Comfortable Stylish Bras](https://www.trendhunter.com/trends/sizeinclusive-bra.md)
- [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md)
