# Psychedelic Undergarment Campaigns The Undz Brand Branches Out to a Female Demographic By Bertrand Dore | Published 2013-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/underwearundzsexywomen References: [undz.org](http://undz.org/women/) & [undz.org](http://undz.org/shop/small/) The Canadian underwear brand Undz, already known for its unusual marketing techniques, just lunched a women's underwear collection this fall. The brand made a simple colored photo shoot by editing with a sexy and quit charming model. The brand is selling around Canada and is now making its US debut in Los Angeles, making it big in the next Agenda show in February. Undz sold 1 million of its men underwear in its first year using abnormal displays, transforming ice cream freezers in basic underwear displays. Women's underwear will be sold in [recycled pharmaceutical barrel](http://undz.org/women/) with a twist. Undz underwear are sold for $10 a pair and the women's collection will be sold at about the same price. The company will have new colors and models available soon to add to this three models offering. **Implications** - Nice underwear photo shoot, different, ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 66% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Marketing Techniques:** Opportunity for businesses to explore unique and eye-catching methods of advertising their products or services. - **Expansion Into Female Demographic:** Companies can tap into previously untapped markets by creating products or services specifically tailored to women. - **Eco-friendly Packaging:** There is potential for businesses to innovate in the packaging industry by using recycled materials for their products. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry can benefit from incorporating unconventional marketing techniques to attract and engage customers. - **Underwear Manufacturing:** Companies in the underwear manufacturing industry can capitalize on the opportunity to expand their product lines to cater to the female demographic. - **Packaging Solutions:** The packaging industry can explore eco-friendly alternatives to traditional packaging materials in order to meet the growing demand for sustainable options. ## Related on Trend Hunter - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Chic Sustainable Underwear Brands](https://www.trendhunter.com/trends/sustainable-underwear-brand.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Festive Candy-Inspired Undergarments](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)