# Underwear Trend Report Discover Developments in the Lingerie Industry By Jordy E | Published 2012-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/underwear-trend-report References: [trendreports](http://www.trendreports.com/research/underwear) Undergarments have piqued the interest of men, women and nearly every segment of the fashion world. Although hidden beneath clothing, a near obsession has become manifest where matching is concerned. Boxers and bras have become the top selling points for lingerie retailers, and their proliferation throughout the world has intensified the amount of designs and updates seen on the market. The [Underwear Trend Report](http://www.trendreports.com/research/underwear) makes sense of these developments, with an assemblage of 122 PRO Trends and over 1,000 breakthrough skivvy ideas. Investments in [thongs, short shorts](https://www.trendhunter.com/trends/debute-x-stripe-stare) and [intricate hosiery lines](https://www.trendhunter.com/trends/legging-liners) are made everyday, racking up the numbers of an intimate clientele following. Brands are consistently looking for new ways to tap into this following, and one of the best ways to do this is through examining a report that compiles the latest information. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Matching Undergarments:** As consumers become increasingly obsessed with matching undergarments, there is potential for disruptive innovation in customizable and personalized lingerie offerings. - **Innovative Design:** The demand for unique and innovative designs has led to opportunities in technological advancements such as 3D-printed lingerie and smart underwear with sensor technology. - **Sustainable Underwear:** With sustainable fashion becoming increasingly important to consumers, there is potential for innovation in the development of eco-friendly and biodegradable underwear options. ### Who This Affects Most - **Fashion Retail:** As underwear becomes a top selling point for retailers, there is potential for innovation in online and mobile platforms that offer personalized recommendations and customized subscription boxes. - **Textile Manufacturing:** Advancements in textile manufacturing can lead to more innovative and sustainable options for underwear such as recycled materials and seamless construction. - **Technology:** The intersection of technology and lingerie presents opportunities for innovations in smart underwear, sensor technology, and virtual try-on experiences for online shoppers. ## Related on Trend Hunter - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Colorful Undergarment Sets](https://www.trendhunter.com/trends/hanky-panky.md) - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [Chic Sustainable Underwear Brands](https://www.trendhunter.com/trends/sustainable-underwear-brand.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Youthful Undergarment Brands](https://www.trendhunter.com/trends/maidenform.md)