# Tropical Underwear Subscriptions The MeUndies Summer Subscription Delivers Undies to Your Door By M | Published 2014-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/underwear-subscription References: [coolmaterial](http://coolmaterial.com/style/meundies-will-keep-you-cool-this-summer/) & [meundies](https://www.meundies.com/) If you're someone that has trouble picking out hot new underwear designs or you simply never go out and buy new pairs, the [MeUndies](https://www.trendhunter.com/trends/sims-4-simtimates-collection-kit) underwear subscription might be a service you want to look into. MeUndies delivers high-quality and durable briefs directly to your door. The brand's latest summer line is perfectly tropical for the season's hot heat. The MeUndies summer line comes with the brand's signature [cooling briefs](https://www.trendhunter.com/trends/menopause-undergarments) that help to keep you calm, comfy and chill during the hotter months. The briefs are both high-quality and stylish and the best part is they come straight to your door so you don't have to worry about spending hours in a shopping line up. Each pair is made with luxurious [Lenzing](https://www.trendhunter.com/trends/innovative-tech-merino-collection) Modal material decked out in fun summertime prints like tropical palm trees. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 54% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Underwear Subscriptions:** Disruptive innovation opportunity: Expanding the subscription model to other types of apparel, such as socks or loungewear, to cater to customers' convenience and preference for recurring deliveries. - **Direct-to-consumer Delivery:** Disruptive innovation opportunity: Streamlining the supply chain process by leveraging direct-to-consumer delivery, eliminating the need for physical retail stores and reducing overhead costs. - **Customizable Design:** Disruptive innovation opportunity: Introducing personalized design options, using technology like 3D printing or customization platforms, to offer customers the ability to create unique underwear designs. ### Who This Affects Most - **Apparel:** Disruptive innovation opportunity: Leveraging a subscription-based model to provide recurring revenue streams while catering to customers' need for convenience and variety. - **E-commerce:** Disruptive innovation opportunity: Capitalizing on the growing trend of online shopping by offering subscription services with direct-to-consumer delivery, creating a seamless and convenient shopping experience. - **Textile Manufacturing:** Disruptive innovation opportunity: Integrating advanced materials and production techniques to create high-quality, comfortable, and sustainable underwear designs that align with consumer preferences for eco-friendly and durable products. ## Related on Trend Hunter - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Romantic Game-Branded Undies](https://www.trendhunter.com/trends/sims-4-simtimates-collection-kit.md) - [Seamless Chafe-Prevention Undergarments](https://www.trendhunter.com/trends/noosh.md) - [Summer-Themed Subscription Boxes](https://www.trendhunter.com/trends/bokksus-summer-collection.md)