# Multipurpose Underwear Boxes Levi's Basics Underwear Packaging Boasts Additional Uses By Laura McQuarrie | Published 2014-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/underwear-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/10/levis-basics.html) & [us.levis](http://us.levis.com) At a first glance, there doesn't seem to be much to the underwear packaging for [Levi's Basics](https://www.trendhunter.com/trends/levis-x-rubiks-cube). But to show off the new line in style, MAD Projects was put to the task of developing a unique package for the line of [men's socks, shirts and undergarments](https://www.trendhunter.com/trends/manmade). The 200, 300 and 400 series each have a different design and useful purpose after the clothing items have been removed from the packaging. For example, the 200 series boxes also double as a working match strike, the 300 series is resealable and can be used to [keep coffee grounds fresh](https://www.trendhunter.com/trends/blueprint-coffee), and the 400 series boxes are made with real wood paneling. The Levi's Basics socks also come in a glass jar that could easily be reused as well. With a focus on using more lasting, authentic materials for packaging, this reinforces how practical the line of Basics truly is. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Multipurpose Packaging:** Levi's Basics Underwear Packaging showcases the trend of creating packaging that serves multiple purposes, encouraging sustainability and resourcefulness. - **Authentic Materials:** The use of authentic materials in packaging, such as real wood paneling and glass jars, is a trend that emphasizes durability and longevity. - **Reusability:** The trend of reusability is demonstrated by the glass jar packaging for Levi's Basics socks, encouraging customers to repurpose and reduce waste. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry can explore the opportunity to create multipurpose packaging for clothing items, providing added value to customers. - **Sustainable Packaging:** The sustainable packaging industry has the potential to innovate by incorporating authentic and reusable materials into their designs. - **Food and Beverage:** The food and beverage industry can take inspiration from the resealable packaging of Levi's Basics and explore ways to keep food fresher for longer. ## Related on Trend Hunter - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Underwear Distribution Agreements](https://www.trendhunter.com/trends/underwear-and-socks.md) - [Reusable Golf Ball Packaging](https://www.trendhunter.com/trends/golf-ball-packaging.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md)