# Gamer-Inspired Underwear Designs Tyler 'Ninja' Blevins Enters a Partnership with PSD Underwear By Kalin Ned | Published 2019-06-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/underwear-design References: [esportsobserver](https://esportsobserver.com/ninja-psd-underwear/) & [psdunderwear](https://www.psdunderwear.com/collections/ninja) Yellow and blue are the dominant colors of the collaborative underwear design range, launched by PSD and [Twitch](https://www.trendhunter.com/trends/kris-london) streamer Tyler 'Ninja' Blevins. The partnership sought out to recognize the gamer's rising popularity and drive attention to the company's offerings. With exposure to 37.5 k followers, Tyler announced the collaboration with PSD Underwear via his [Twitter](https://www.trendhunter.com/trends/manmades-the-boxer-brief) channel. In addition to the inaugurial launch, the company gave away a total of 5,000 units from the collection via random drawings. There are three distinct [underwear designs](https://www.trendhunter.com/trends/debute-x-stripe-stare), with each silhouette themed after Tyler's online gaming persona. The slick collection was made accessible to adults and youth. The line proves to be popular as one offering — 'The NInja Checker,' is sold out. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Gamer-inspired Underwear:** Disruptive innovation opportunity: Collaborations between gaming influencers and fashion brands to create unique and trendy underwear designs. - **Collaborative Partnerships:** Disruptive innovation opportunity: Brands partnering with popular gamers to leverage their influence and reach new audiences through unique product collaborations. - **Online Gaming Persona Merchandise:** Disruptive innovation opportunity: Creating merchandise based on popular online gaming personalities to tap into their dedicated fanbase and drive sales. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Fashion brands can explore collaborations with gaming influencers to create unique and trendy products that resonate with the gaming community. - **Gaming:** Disruptive innovation opportunity: Gaming companies can partner with fashion brands to create merchandise based on popular online gaming personas, expanding their revenue streams beyond game sales. - **Social Media Marketing:** Disruptive innovation opportunity: Brands can leverage the reach and influence of popular gamers on social media platforms to promote their products through strategic partnerships and collaborations. ## Related on Trend Hunter - [Gaming-Inspired Apparel](https://www.trendhunter.com/trends/10th-anniversary.md) - [Romantic Game-Branded Undies](https://www.trendhunter.com/trends/sims-4-simtimates-collection-kit.md) - [Esports Merchandising Deals](https://www.trendhunter.com/trends/100-thieves-6.md) - [Basketball-Inspired Undergarments](https://www.trendhunter.com/trends/tommy-johns-tournament-collection.md) - [Esports Wellness Platforms](https://www.trendhunter.com/trends/4sight.md) - [Inaugural Men's Essentials Lines](https://www.trendhunter.com/trends/mens-essentials.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Online Game-Inspired Footwear](https://www.trendhunter.com/trends/crocs-x-fortnite-collection.md)