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# Undergarment-Specific Laundry Products
The Laundress Bra & Underwear Care Kit is for Delicates

By Jana Pijak | Published 2020-04-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/underwear-care
References: [thelaundress](https://www.thelaundress.com/bra-and-underwear-care-kit.html)

The Laundress Bra & Underwear Care Kit is specially designed to clean and treat delicate fabrics. The product range ensures that one's intimates are gently cleaned and includes a Delicate Wash, a Stain Solution, a Wash & Stain Bar and a Mesh Bag & Clothes Pins set.

Caring for intimates correctly can be a challenge for many, as the process requires individuals to pay attention to fabric type more closely than with other garments. Additionally, intimates should preferably be hand-washed or placed inside a garment bag should a washing machine need to be used.

The Laundress Bra & Underwear Care Kit ensures undergarments are preserved and well taken care of and comes with a starter pack of the artisan cleaning brand's key products.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 5% | Activity: 7% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Undergarment-specific Laundry Products:** Opportunity for companies to create specialized laundry products catering specifically to undergarments, ensuring effective and gentle cleaning for delicate fabrics.

### Who This Affects Most

- **Artisan Cleaning Products:** Artisan cleaning brands can tap into the market of undergarment care by offering specialized products for cleaning and treating delicate fabrics.

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