# Terrifying Underwater Selfies Sony's Spooky Underwater Photo Series Shows Off the Xperia By Laura McQuarrie | Published 2014-11-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/underwater-photo References: [adsoftheworld](http://adsoftheworld.com/media/print/sony_xperia_underwater_selfie_2) & [sony](http://sony.com) This underwater photo series from [Sony](https://www.trendhunter.com/trends/sony-xperia-proi) shows people in costume who have had their photos taken as if they were right in the midst of bobbing for apples. These Halloween ads promote taking "[scary good selfies](https://www.trendhunter.com/trends/scary-good-campaign)," since this is one of the few phones on the market that won't leave you totally devastated if you happen to drop it into some water. The ads feature a creepy clown, a werewolf, a skeleton and a vampire, posing underwater, where you'd never expect to find any of these creatures. Although most people are not likely to buy a phone solely based off of the fact that you can take [underwater selfies](https://www.trendhunter.com/trends/vivo-y31d), it's something to keep in mind if you're looking for a creative photoshoot idea for next Halloween. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Underwater Photography:** Opportunities for camera and phone manufacturers to innovate on durability and clarity of underwater photography - **Halloween-themed Photoshoots:** Opportunities for photo industry professionals to offer Halloween-themed photoshoots, with unique underwater photography options - **Waterproof Technology:** Opportunities for gadget manufacturers to innovate on waterproof technology, expanding possibilities for underwater adventures and experiences ### Sectors Adopting This - **Camera and Phone Manufacturing:** The underwater photo series from Sony shows a potential market for durable cameras and phones that can capture clear underwater shots - **Photography and Media:** Halloween-themed photoshoots are a potential new market for photo industry professionals, with the added option of unique underwater photography - **Technology and Gadgets:** Waterproof technology has potential to innovate and expand into new areas, such as devices for underwater adventures and experiences ## Related on Trend Hunter - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Diving-Friendly Smartphone Cases](https://www.trendhunter.com/trends/divevolk-seatouch-4-max-platinum.md) - [Aquatic Smartphone Photography Domes](https://www.trendhunter.com/trends/smartphone-mobile-mini-dome.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [Photographer-Targeted Smartphones](https://www.trendhunter.com/trends/sony-xperia-proi.md) - [Diving-Ready Smartphone Protectors](https://www.trendhunter.com/trends/diveroid-universal-lite.md) - [Night Photography Smartphones](https://www.trendhunter.com/trends/oppo-find-x5.md) - [Gothic Smartphone Cases](https://www.trendhunter.com/trends/gothic-revival.md)